Angela Tong is a crypto media and Web3 business development executive whose work spans industry journalism, global content distribution, and investment-firm ecosystem building. She is best known for leadership roles connected to CoinTime, alongside professional associations with venture firms such as Jsquare and Digital Finance Group (DFG).
Overview
Tong’s public biography highlights a career path that moved from early cryptocurrency reporting into operational leadership at a global crypto media outlet, and later into roles that support venture capital platforms through partnerships, marketing, and ecosystem coordination. This combination is common in crypto, where media, community, and capital formation frequently overlap through conferences, founder networks, and portfolio support programs.
Media and Industry Background
Tong has been described as following and reporting on Bitcoin since 2011. She is also cited as a partner of Jinse Finance (often referred to as Golden Finance), a China-focused blockchain media outlet that became widely referenced during earlier market cycles. In 2017, she was reported to have taken on an editor-in-chief role at Jinse Finance, a period that coincided with heightened public attention on token markets and the expansion of crypto news distribution channels across Asia.
Her media work has also been associated with industry publishing and editorial projects, including participation on an editorial board for the book “Blockchain+,” referenced in public profiles as a best-selling title on Chinese e-commerce platforms. This part of her career positioned her within the education and information layer of the crypto market, where reporting quality, sourcing standards, and timely coverage can materially influence narratives in fast-moving markets.
CoinTime and Global Market Development
Since 2018, Tong has been listed as Chief Operating Officer at CoinTime, with responsibilities focused on global market development and international expansion. Public biographies describe CoinTime’s push into multiple regions, including the United States, Korea, Japan, Singapore, Russia, Indonesia, and parts of the Middle East. In practice, COO responsibilities for a crypto media business typically involve operational scaling, partnership development, and building repeatable distribution workflows across languages and platforms.
- International expansion: Establishing market entry plans, local partnerships, and event presence across priority jurisdictions.
- Content operations: Structuring editorial and production pipelines to maintain output consistency during volatility-driven news cycles.
- Commercial development: Coordinating brand relationships and sponsorship activity, often tied to conferences and ecosystem campaigns.
Work with Jsquare and Digital Finance Group
Tong has also been associated with investment organizations that operate as active participants in Web3 ecosystems. Jsquare is described as a crypto investment and advisory firm with dedicated NFT-focused efforts and a portfolio across multiple crypto sectors. Its service mix, as publicly described, includes node operation services, fundraising support, financial advisory, and trading brokerage, a model that blends capital deployment with operational assistance for founders.
Digital Finance Group (DFG) is described as a global blockchain and cryptocurrency investment firm founded in 2015, with reported assets under management exceeding $1 billion and investments spanning Web3 sectors including CeFi, DeFi, NFTs, and the Polkadot ecosystem. Tong has been listed in external materials in partnership and marketing capacities connected to DFG and related initiatives, work that generally centers on founder relations, strategic collaborations, and visibility for portfolio and ecosystem programs.
Focus Areas and Market Position
Tong’s profile reflects a role at the interface of media distribution and venture ecosystem growth. In crypto, this interface often includes identifying high-signal narratives, organizing channels for founder and community engagement, and translating technical product direction into accessible positioning. For venture-linked organizations, partnership and communications leadership can be a lever for sourcing, post-investment support, and community-building, especially in sectors where adoption depends on developer ecosystems and active user communities.
Risks and Considerations
Executives operating across media and investment-adjacent ecosystems face recurring challenges around information integrity and perceived conflicts of interest. Sponsorship-driven media models can create incentives that must be managed through clear separation of editorial decision-making and commercial activity. Cross-border operations add additional complexity, including varying regulations on crypto promotion, shifting disclosure expectations, and platform-policy constraints that may affect distribution. Maintaining transparent communications, careful partner selection, and strong internal controls are key operational considerations for leaders working in these overlapping segments of the crypto market.
