Cricket Foundation Partners with LUNA PR to Accelerate the Growth of its Platform

Singapore and Dubai, United Arab Emirates, June 28th 2021 — Cricket Foundation, the world’s first global community-owned, community-operated project for the sport of Cricket, has inked a deal with Luna PR to be its strategic PR partner. Luna PR will work closely with the company to raise awareness of Cricket Foundation, which enables an ecosystem for one of the world’s largest and most popular sport, Cricket, and its applications of the technology.

As the appointed PR agency, Luna will coordinate with Cricket Foundation to build it’s profile, as an innovative player and a game-changer that aims to revolutionize the Cricket ecosystem. The PR program will support the Cricket Foundation as it continues to develop and release crypto-financial products to appeal to individual and institutional investors in digital assets, as well as mainstream consumers with a piqued interest in cryptocurrencies. The Cricket Foundation will launch a new line of consumer products and strategic partnerships with reputable firms and personalities.

Cricket Foundation aims to build several applications and uses within the platform meant for the Cricket ecosystem. The platform is designed to incentivize the Cricket ecosystem partners into building a high utility platform that accrues in value and will enhance the worth of all the possible applications that eventually get enabled on the platform. These applications will include; Digital Collectibles, Merchandising, Licensing, Rights Management, Ticketing, Fan Tokens and Engagement, eSports, Gaming and gamification, Auctions and Endorsements.

Cricket Foundation has already signed over 50 ecosystem partners from 10 countries across various roles, including the likes of VVS Laxman, Parthiv Patel, Deep Dasgupta, Jason Roy, Lance Klusener, Wasim Akram, Shaun Tait, Boria Majumdar and Jamieson Campbell. It aims to add over 1000+ partners,  who will all own a part of the ecosystem. Some of its notable backers include cricketing legends and famous personalities.

CricketCrazy, its first NFT marketplace exclusive to the sport of Cricket, is the first application due for launch in the coming weeks. The platform will have over 50,000 digital assets on the day of launch, from over 50 ecosystem partners already signed up.

Cricket Foundation is banking on as well as propelling Cricket, which is a fast-growing sport globally.  According to advertising media company GroupM, the Indian Premier League or IPL made $1 billion in sponsorship money in 2017, more than what the MLB made. Moreover,just the IPL itself was valued at $5.3 billion, according to financial advisory firm Duff & Phelps.

“We are honored to be chosen as the official PR partner of the Cricket Foundation whose main goal is to accelerate the explosive growth of Cricket in India and in the world. With our expertise and industry knowledge, we will work with our partner hand by hand to achieve our ambitious goals for the brand,” Nikita Sachdev, CEO of Luna PR said.

Luna PR, headquartered in Dubai, is a multi-faceted organization with diverse interest points. Though its primary focus is on Blockchain, decentralized technologies, managing crypto assets, and the lifestyle sectors, the company is also into social media and community management, influencer marketing, events management, forums management, investor relations, and consumer retail.

Cricket Foundation, based in Singapore, is the world’s first blockchain project exclusively built for the sport of Cricket. True to the spirit of decentralization, it is community-owned and community-operated. Its NFT marketplace, CricketCrazy is the world’s first digital collectible marketplace dedicated to the world of Cricket. More details can be found in its whitepaper at this link.