Brandon Kumar is a crypto entrepreneur and investment professional best known as the co-founder of Layer3, a company building omnichain infrastructure for distribution, identity, and incentives across blockchain networks. His work sits at the intersection of growth, product strategy, and crypto-native user acquisition, with a focus on designing engagement systems that reward users for participation rather than relying solely on traditional advertising and centralized platform economics.
Overview
Kumar’s public profile is closely tied to Layer3’s goal of helping protocols and ecosystems reach users through onchain programs, quests, and credentialed participation. In parallel, his background in traditional finance and alternative investments has shaped how Layer3 approaches partnerships, incentives, and long-term sustainability.
- Co-founder of Layer3, an omnichain engagement and distribution platform
- Experience spanning traditional finance and crypto-focused investing
- Focus areas include user acquisition, incentive design, and ecosystem growth tooling
History and Background
Prior to founding Layer3, Kumar worked in investment roles that combined institutional diligence with early-stage exposure to emerging asset classes. He spent six years at Accolade Partners, an investment firm focused on private markets and alternative strategies. During that period, he also gained experience at the intersection of conventional portfolio construction and crypto, helping launch and scale a crypto fund that grew to more than $500 million in assets under management.
He holds a Bachelor of Science in Economics from The George Washington University. That academic foundation, combined with time in private markets, is often reflected in Layer3’s emphasis on measurable outcomes, user quality, and program design that aims to minimize waste and fraud common in incentive-driven distribution.
Building Layer3
Layer3 positions itself as a decentralized platform providing omnichain infrastructure for distribution, identity, and incentives. The company’s thesis is that blockchain ecosystems need better primitives for coordinating attention and participation across networks, especially as users and liquidity fragment across multiple chains and applications.
In practice, Layer3 has been associated with campaign-style experiences that guide users through product onboarding and ecosystem exploration, including L2 and rollup environments. The company has highlighted engagement with ecosystems such as Optimism and Arbitrum, reflecting a focus on helping networks drive adoption through structured participation and incentives.
Technology and Features
Layer3’s directory description emphasizes omnichain identity and token distribution capabilities across EVM-compatible networks. One of its core protocols is described as CUBEs, or Credential to Unify Blockchain Events, which are intended to help users unify identity credentials across multiple ecosystems and chains. Layer3 also describes an omnichain token distribution capability designed to streamline multi-chain rewards and incentive programs.
The company has stated that its infrastructure has facilitated more than 120 million transactions across over 500 ecosystems, serving millions of users globally. While such figures are typically self-reported and can vary by methodology, they indicate Layer3’s ambition to operate as a broad distribution layer rather than a single-chain product.
Use Cases and Market Position
Layer3 operates in a crowded but growing category of crypto engagement tooling, where protocols increasingly compete for user attention in a multi-chain environment. Typical use cases include onboarding flows for new applications, loyalty-style incentives, learning and exploration programs, and community participation models that can be verified onchain. A recurring challenge across these use cases is maintaining signal quality, specifically, ensuring that incentives attract genuine users rather than automated or low-intent activity.
Kumar has discussed this “two-sided marketplace” dynamic in CryptoSlate coverage, framing Layer3 as a bridge between ecosystems that want distribution and users who want to earn value for their participation. For additional context, readers can reference the CryptoSlate interview: Layer3 Co-founder Brandon Kumar on building a user-centric crypto engagement platform.
Risks and Considerations
Like most incentive-based distribution models, Layer3’s approach faces several ongoing risks. Sybil resistance and program integrity remain central concerns, as reward structures can be gamed without strong identity, credentialing, or behavioral safeguards. There is also operational risk tied to the effectiveness of incentives, where poorly calibrated campaigns can produce short-term spikes without durable retention.
Regulatory considerations may also apply depending on how rewards, credentials, and token distribution are structured across jurisdictions. Finally, as Layer3 expands across ecosystems, maintaining consistent user experience and reliable onchain verification across many networks can introduce technical complexity and new attack surfaces that must be managed over time.
