Gen C

Gen C

John Nahas on why one-size-fits-all blockchains are failing global institutions

Avalanche CBO, John Nahas, reveals the roadmap to solve the $100 trillion institutional distribution problem by trading general purpose blockchains for custom L1s.
Listen to Latest EpisodeListen on:

Host

Sam Ewen
Sam Ewen

Episodes

IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
Building Autonomous Health Systems in the Age of AI with Bryan Johnson
OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
Yorke Rhodes on Why Credible Neutrality is the Safety Net
Roham Gharegozlou on Flow and Dapper Labs' Mission to Take DeFi Mainstream
From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier
Circle's Vision for Programmable Money with Tim Queenan
Robinhood's Blueprint for a New Financial System
MoneyGram's Bold Prediction to Onboard "Hundreds of Millions"
In The Middle of The Before and After with Ariel Wengroff
PayPal’s Path to On-Chain Payments and Financial Inclusion
The Future of Toys is Digital

The Future of Toys is Digital

Oct 13, 2025, 5:03 p.m.
Algorithmic Sameness and the Future of Creativity with Kyle Chayka
Refik Anadol's View of AI As a Co-Creator
Jack Butcher's Blueprint for Modern Value Visualization
The Future of Money Is Stable

The Future of Money Is Stable

Aug 25, 2025, 4:55 p.m.
The Art of Crypto Brand Building at Scale
The Wireless Revolution Fueled by Blockchain
Legacy Rewired: Where Traditional Media Meets New Tech
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
The Interspecies Economy: How Animals Could Join the Crypto Revolution
Play-to-Earn's Next Chapter: Building Sustainable Web3 Gaming Beyond the Axie Infinity Boom
Revolutionizing Aid: How Blockchain Is Fixing Broken Humanitarian Finance
Revolut Is The Bridge Between Web2 and Web3
Gen Alpha Will Change The World, We Just Don't Know How Yet
Building the Creator-Owned Future with Lamina1 and ‘Owen Nowhere’
Simplifying Crypto for Everyday Investors: The Milk Road Story
Avery’s Final Episode, The New Gen C
Where did all the crypto Super Bowl ads go?
How to Build a Crypto Business with Christina Smedley of Lightspark
Building Lasting Crypto Brands with Mayur Gupta
The Rebirth of Enron with Connor Gaydos
Remixing the Future of Collectibles with DJ Skee
Remixing the Future of Collectibles with DJ Skee
The New Rules of Brand Building with Nick Tran
The Year Ahead: 10 Bold Predictions for 2025
From Wizard Magazine to Building a Comic Con Empire with Gareb Shamus
Building Authentic Communities in the Digital Age with Kudzi Chikumbu
How Flip.shop is Rewarding Consumer Engagement with Their Shopping Social Network
McDonald's to Meme Coins: Culture's New Financial Frontier
From Web1 to Web3: Lessons from Tech Marketing Veteran Grad Conn of Avalanche
Gen C’s 100th Episode: Crypto's Future with Keith Grossman of MoonPay
Navigating Brand Identity in Polarized Times
Nigeria's Crypto Revolution: Beyond the Currency Crisis
Beyond the Frame: The Future of AR with Snap's Resh Sidhu
Dumb Money's Chris Camillo on Spotting Trends and The Future of Investing
Sony's Blockchain Bet: Empowering Creators in the Web3 Era
The Power of Digital Ownership and The Blueprint for Web3 with Yat Siu
What We’re Reading: The Books Redefining Marketing and Innovation
How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
Live from Consensus: Brands Using the Metaverse for Social Good
Spawning Success: Todd McFarlane on Comics, Toys, and Crypto
Live from Consensus: Building a Brand on Blockchain Without Talking About Blockchain with Ben Leventhal of Blackbird
Live from Consensus: Memes & Money

Live from Consensus: Memes & Money

Jun 10, 2024, 6:48 p.m.
Live from Consensus: How Digital Assets and Virtual Economies Will Fuel Global Cultural Immersion with Ian Rogers of Ledger
Hamster Kombat and Hollywood Controversies: A Peek into Emerging Tech Trends
Spatial Computing and the Convergence of AI, Blockchain, and Virtual Worlds with Evan Helda of Amazon
Beauty Meets Blockchain with the Co-Founder of KIKI, Jana Bobosikova
Driving Innovation: Mercedes-Benz's Roadmap for Web3 and NFTs
Building a Billion-Dollar Business for Creators With Kajabi’s Sean Kim
Sponsored Episode: Revolutionizing Digital Ownership: How Safe’s Smart Accounts Empower Brands
Dapper Labs' Playbook: Ridhima Kahn on NBA Top Shot and Virtual Influencers
The Future is Mixed: Shaping Next-Gen Connectivity With Shachar Scott of Meta Reality Labs
Navigating the Intersection of Creativity and Commercialization With Adam Levine, Director and CEO of the Toledo Museum of Art
Fans First: Exploring MITH’s Creator-Fan Vision With Natalie Bruss and Michelle Sanchez
Future-Proofing Beauty Brands: Dina Fierro of Shiseido on Web3, AI and What's Next
Authenticating Content in the Generative AI Era With Vivendi’s Fabien Aufrechter
Pouring Passion Into Brands: Diageo's Julie Yufe on Marketing Iconic Spirits
Culture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMH
How to Bring an NFT to the Stars With Micah Johnson, Creator of Aku
The Creator Is the Product, With Shopify’s Head of Brand Jess Williams
Digital Art and Cultural Acceptance With MoMA's Madeleine Pierpont
Verifying Truth in the Age of Misinformation, With Melody Hildebrandt of FOX
Driving Into the Metaverse With Pia Schörner of BMW
Getting Unhinged on CES, Snoop x Solo Stoves and, Is Roblox the new Amazon? With Avery and Sam
Bringing Transparency to the Future of Music With TOKiMONSTA and Laura Jaramillo of Sonu
Brand Building, Collectibles and Zero Second Commerce With Keith Soljacich of Publicis Media
Predictions for the New Year and Discussing Puma’s Marketing Playbook With Ivan Dashkov
Art Basel Recap: The Cultural Upscaling of Brands
Unpacking the Role of Digital Art in Art History With Sotheby’s Michael Bouhanna
Merging Digital and Physical Through AR Gaming With Niantic CMO Mike Quigley
AI and Unlocking Creativity With Chris Duffey, Strategic Development Lead of Adobe
Inside Gods Unchained and the Evolution of Web3 Gaming With Daniel Paez of Immutable
Crenshaw to Crypto With DeShone Kizer of One of None and Jorge Peniche of The Marathon Clothing
Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
From VR to AI, Mattel’s Vision for the Future of Play
Decentralizing Museums With Tom McLeod of Arkive
Restaurants, Loyalty and Getting $FLY With Ben Leventhal, Founder and CEO of Blackbird Labs
Sponsored Episode: Regulation and Crypto’s Brand Problem With Jason Somensatto, Head of North America Public Policy, Chainalysis
Exercising the Innovation Muscle With Julia Klim, VP Strategic Partnerships, BD at Equinox
Three-Part Strategies for Growing International Brands with with Jess Chin, CMO of The Algorand Foundation
Innovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State Farm
Driving Social Impact Through Emerging Technologies: A Conversation With Laurie Keith, VP of The Ad Council
Dressing the Digital World With Derek Edwards, Nick Gonzalez and Megan Kaspar
How Real Estate Is Embracing Web3 With Julie Allen, SVP of Digital and Creative at Howard Hughes
Don’t Be an Expert, Be a Student With Sandeep Seth, CMO of Coach
Growing A Web3 Brand With Austin Hurwitz, Head of Business Development and Strategy at Doodles
Understanding Web3 Talent and Opportunities With Lesley Silverman of UTA
From Batman to NFTs: How Warner Bros. Discovery Is Building Web3 Into Franchises
Coachella's Sam Schoonover on Building Communities Online
The Next Evolution of Gen C with Avery and Sam
Brand Growth and the Consumer Mindset With Rachel Weiss of L’Oréal BOLD Ventures
The Edges of Innovation With Seth Goldstein, Founder of Bright Moments
Defining Culture in Web3 With Jeff Carvalho, Co-Founder of Highsnobiety
Metaverse Learning, NFTs in the Intelligence Industry and AI Powered JPEGs With CoinDesk’s Cam Thompson
Sponsored Episode: Understanding Brand Safety and Trust In NFTs, Featuring Ian Andrews of Chainalysis and Christoffer Poulsen of Bang & Olufsen
Collaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët Hennessy
Exploring Virtual Worlds With Ashley McCollum of Roblox
The Music Fandom Ecosystem With Avenged Sevenfold’s Matt Sanders and Ticketmaster’s David Marcus
Tokenizing Once in a Lifetime Experiences With Andy Krainak, President of VeeFriends
Building Disruptive Brands from Web2 to Web3 with Kate Rouch, CMO of Coinbase
Bobby Hundreds, Co-Founder of The Hundreds, Thinks It Is Still Early for Web3 and Why We Need to Give It Room to Grow
Democratizing Ownership: The Future of Crypto Adoption and Brand Integration, With MoonPay CEO Ivan Soto-Wright
Evaluating the Web3 Music Ecosystem, With Oana Ruxandra of Warner Music Group
Innovating a 114-Year-Old Brand, With Ciara Byrne of Condé Nast
Innovation, Security and Snoop Dogg, With Ian Rogers of Ledger
On Gaming and Brand Building, With Ryan Wyatt of Polygon Labs
The Tokenization of Culture, With Neda Whitney of Christie’s
Augmenting Our Imaginations, With Mickey Friedman of Flair.ai
Web3: The Future of Cultural Evolution, With Nick Adler, MNTGE
Breaking Down Web3 Gaming, Wallet as a Service and Tokenization With CoinDesk’s Rosie Perper, Deputy Managing Editor for Web3
Interoperable Loyalty, With Ty Haney, Co-Founder and CEO of Try Your Best
Bonus Episode: Overpriced JPEGs and Gen C Discuss Events and NFT Ticketing
Bringing Mindfulness Into the Metaverse, With Angelic Vendette, CMO and Global Head of Marketing of Alo Yoga
How Ownership Changes the Experience, With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum
Web3 Has Purpose Built In, With Global VP of Adidas /// Studio Erika Wykes-Sneyd
10 Episodes In – Recap and Current State of the Market
Where Business Value Meets Cultural Value, With Sophie Kelly, SVP of Whiskies at Diageo North America
Being Ahead of the Curve With Co-Founder of BFF and Club CPG Jaime Schmidt
Web3 and the Playbook to Rebuild Trust, With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
Bringing Web3 to 3 Billion People, With Spencer Gordon, Group Vice President, Consumer Connections at Anheuser-Busch
The Accessibility Layer of Web3 With Fonz, Founder and CEO of TokenProof
Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo
The Fandom of Digital Collectibles, With Matt Kalish, President of DraftKings North America
Wen Web3 IRL?

Wen Web3 IRL?

Dec 5, 2022, 8:27 p.m.
The Inevitability of Web3, With Ricky Engelberg, CMO of Vista
Doubling Down With Magdalena Kala

Doubling Down With Magdalena Kala

Nov 21, 2022, 12:20 p.m.
Gen C: Trailer

Gen C: Trailer

Nov 16, 2022, 5:27 p.m.