Building Authentic Communities in the Digital Age with Kudzi Chikumbu
From accountant to TikTok executive to "Sir Candle Man," Kudzi shares his insights on authentic content creation and the evolving creator economy.
ABOUT
In this episode, we sit down with Kudzi Chikumbu, former Global Head of Creator Marketing at TikTok turned creator, investor and advisor who helped shape the platform's early creator partnerships and brought it into modern awareness. Kudzi shares his unique journey from Zimbabwe to Silicon Valley and from accounting to becoming an influential voice in the creator economy. The conversation spans everything from the evolution of social media platforms to specific strategies for aspiring creators and Kudzi’s love for a good candle!
Links mentioned from the podcast:
Watch this episode on video:
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
- From our sponsor:
- In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq
EPISODES
The Art of Crypto Brand Building at Scale
Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive ...
Aug 11, 2025
The Wireless Revolution Fueled by Blockchain
Frank Mong of Helium reveals how blockchain-powered hotspots and shared infrastructure are disrupting traditional tel...
Aug 4, 2025
Legacy Rewired: Where Traditional Media Meets New Tech
Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while ...
Jul 28, 2025
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry...
Jul 22, 2025

The Mining Pod
Feb 10, 2025

CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023

Markets Outlook
Tune in as CoinDesk runs down action in the crypto market and some of the most important recent industry development.
Dec 19, 2023

Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023
