Web3 Has Purpose Built In, With Global VP of Adidas /// Studio Erika Wykes-Sneyd

As a seasoned marketer, Erika’s career prior to Adidas includes PlayStation, Google, Uber and PayPal, where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one she championed to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as "Into the Metaverse" and collaborations with Bored Ape Yacht Club, Prada, GMoney and others.

Links mentioned from the podcast:

• Reddit Super Bowl tweet

Follow us on Twitter:

• Sam Ewen
• Avery Akkineni
• CoinDesk
• Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.