In The Middle of The Before and After with Ariel Wengroff
Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.
ABOUT
In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger’s vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signing and self-sovereign technology.
Links mentioned from the podcast:
Follow us on Twitter:
From our sponsors:
- Break the cycle of exploitation.
Break down the barriers to truth.
Break into the next generation of privacy.
Break Free.
Free to scroll without being monetized.
Free from censorship.
Freedom without fear.
We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.
Break free with Midnight, visit midnight.network/break-free
- Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.
- OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner
- "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
EPISODES
IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from arch...
Jan 27, 2026
Building Autonomous Health Systems in the Age of AI with Bryan Johnson
From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the...
Jan 12, 2026
OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a ...
Dec 22, 2025
Yorke Rhodes on Why Credible Neutrality is the Safety Net
Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agen...
Dec 18, 2025

The Mining Pod
Feb 10, 2025

CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023

Markets Outlook
Tune in as CoinDesk runs down action in the crypto market and some of the most important recent industry development.
Dec 19, 2023

Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023
