Democratizing Ownership: The Future of Crypto Adoption and Brand Integration, With MoonPay CEO Ivan Soto-Wright

This episode is sponsored by Chainalysis.com.

From the origin story of trying to create a buy crypto button for bitcoin.com to today, when over 15 million people have engaged with MoonPay financial services, Ivan Soto-Wright has helped to create one of the more ubiquitous Web3 brands. MoonPay is particularly strong in helping many of the world’s top brands join the ecosystem: Time Magazine, Alo Yoga, FOX, Christie’s and many others use MoonPay to enable entry into Web3. Hear about the state of MoonPay with Ivan and learn how they are leveraging MoonPay globally with a new app launch.

Links mentioned from the podcast:

• LeBron wears RTFKT
• The Vatican digitises with NFTs
• MoonPay
• Keith Grossman Joins MoonPay
• Ivan Soto-Wright on Twitter
• Alo Yoga’a Angelic Vendette on GenC
• Luciano Deep House set

Follow us on Twitter:

• Sam Ewen
• Avery Akkineni
• CoinDesk
• Vayner3

From our sponsor:

Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.

"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.