What We’re Reading: The Books Redefining Marketing and Innovation
This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.
Aug 26, 2024
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.
Links mentioned from the podcast:
Avery’s Picks:
- Smart Brevity: The Power of Saying More with Less
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
- Superintelligence: Paths, Dangers, Strategies
- Laws of Growth (How Brands Grow: What Marketers Don't Know)
- The Algebra of Wealth: A Simple Formula for Financial Security
- Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s
Sam’s Picks:
- The Tipping Point: How Little Things Can Make a Big Difference
- The Fish That Ate the Whale: The Life and Times of America's Banana King
- Propaganda
- Steve Jobs
- Ogilvy on Advertising
- Bonus: Pattern Recognition, Spook Country, Zero History
Watch this episode on video:
Follow us on Twitter:
"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
EPISODES
IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from arch...
Jan 27, 2026
Building Autonomous Health Systems in the Age of AI with Bryan Johnson
From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the...
Jan 12, 2026
OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a ...
Dec 22, 2025
Yorke Rhodes on Why Credible Neutrality is the Safety Net
Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agen...
Dec 18, 2025
COINDESK SERIES
0 EPISODE
The Mining Pod
Feb 10, 2025
1418 EPISODES
CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023
1360 EPISODES
Markets Outlook
Tune in as CoinDesk runs down action in the crypto market and some of the most important recent industry development.
Dec 19, 2023
0 EPISODE
Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023
