Anthony Lesoismier Genieux

Anthony Lesoismier-Geniaux is a finance and crypto executive best known as the Chief Strategy Officer (CSO) and co-founder of SwissBorg, a Switzerland-linked crypto wealth platform and mobile app focused on trading, yield, and portfolio management. He has been a public-facing leader for SwissBorg’s product direction and ecosystem strategy, including the evolution of the company’s token model and its approach to blending centralized execution with on-chain access.

Overview

Lesoismier-Geniaux is associated with SwissBorg’s core positioning as a “wealth app” for digital assets, targeting users who want simplified access to crypto markets without managing complex exchange workflows. SwissBorg’s product suite has expanded over time to include trading and pricing aggregation, fiat on-ramps, and yield-style programs, with the company’s token serving as an embedded utility asset for features and incentives. CryptoSlate’s directory profile lists him as CSO and co-founder alongside CEO and co-founder Cyrus Fazel.

History and Background

Public bios and interviews describe Lesoismier-Geniaux as having a traditional finance background prior to building in crypto. He has been described as starting his career as a quantitative analyst in 2008 and later working in sales trading, experience that influenced his focus on execution quality, risk framing, and user outcomes in volatile markets. This background is relevant for consumer wealth platforms, where users often judge products by pricing transparency, liquidity access, and the ability to handle fast market conditions.

SwissBorg was founded in 2017. The company’s early messaging emphasized community participation, data-driven decision-making, and a product approach intended to reduce frictions commonly faced by retail investors, including fragmented liquidity, inconsistent fees, and steep onboarding barriers.

SwissBorg and Product Strategy

As CSO, Lesoismier-Geniaux has been linked to SwissBorg’s strategy for expanding beyond a simple buy and sell interface into a more comprehensive set of tools. SwissBorg has promoted a “smart engine” or exchange-aggregation approach, aiming to route orders across venues to improve execution outcomes for end users. The company’s flagship consumer product is the SwissBorg Wealth App, positioned around portfolio management, trading, and access to additional features for engaged users.

SwissBorg has also pursued broader ecosystem connectivity as crypto activity became more multi-chain. In 2025, the firm highlighted integrations designed to streamline cross-chain interaction, including support through its Meta-Exchange tooling, as described in CryptoSlate’s coverage of SwissBorg’s Avalanche integration.

Token Ecosystem and the CHSB to BORG Transition

SwissBorg’s token has played a central role in its product narrative, initially under the CHSB ticker and later transitioning to BORG. The token is tracked on CryptoSlate as SwissBorg (BORG). In October 2023, SwissBorg began migrating CHSB to BORG, framing the change as an upgrade intended to improve token utility and better align the ecosystem with DeFi-oriented use cases and multi-chain compatibility.

• Utility positioning: Token-linked benefits have typically been framed around app features, user tiers, and ecosystem incentives rather than direct equity claims.
• Community dynamics: SwissBorg has historically emphasized community participation in product direction and token-related initiatives.
• Operational complexity: Token migrations introduce coordination requirements across wallets, exchanges, and user holdings, increasing the importance of clear communications.

Public Communication and Market Education

Lesoismier-Geniaux has appeared in interviews and public discussions focused on risk management and investor behavior, often emphasizing longer time horizons over short-term leveraged trading. In CryptoSlate podcast coverage, he has been described as contributing to broader market education, discussing topics such as volatility, portfolio construction, and the importance of disciplined risk controls for retail users.

Risks and Considerations

Running a crypto wealth platform exposes executives to operational, market, and regulatory risks. Market volatility can stress liquidity and user behavior, while product expansion into yield and on-chain services can raise additional smart contract, counterparty, and third-party dependency risks. In 2025, SwissBorg disclosed a significant security incident tied to a partner compromise that affected its Earn program, covered by CryptoSlate in reporting on a $41 million SOL theft. Incidents of this kind underscore the importance of vendor management, incident response planning, and transparent user communications.

For Lesoismier-Geniaux, the strategic challenge has been to grow SwissBorg’s product surface area while maintaining clear risk disclosures, robust security posture, and a user experience that remains accessible as the underlying market becomes more complex.

• SwissBorg Co-Founder & CSO