MicroStrategy

MicroStrategy (MSTR) transformed from a traditional business intelligence software company into the world's largest corporate Bitcoin holder under the leadership of Executive Chairman Michael Saylor. Beginning in 2020, the company adopted Bitcoin as its primary treasury reserve asset and has amassed over 500,000 BTC, making it the largest corporate holder of bitcoin globally. This groundbreaking corporate strategy has turned MSTR stock into a leveraged Bitcoin play for institutional investors.

The MicroStrategy model has influenced dozens of companies worldwide to add Bitcoin to their reserves, fundamentally changing how corporations view treasury management and inflation hedging. The company's approach combines debt financing, equity raises, and convertible bonds to acquire Bitcoin, creating what Saylor calls "digital capital" that appreciates faster than traditional treasury assets while serving as a hedge against currency debasement.

At CoinDesk, we provide comprehensive MicroStrategy news covering the company's Bitcoin acquisition strategy, stock performance, and its influence on corporate Bitcoin adoption. Our reporting tracks MSTR's quarterly Bitcoin purchases, financial engineering tactics, regulatory developments affecting corporate crypto holdings, and the broader implications for traditional companies embracing cryptocurrency treasuries.

DISCLOSURE: This text was written with the assistance of AI, then reviewed by a person.

Markets

Strategy Up 7%, Nears 200 Day Simple Moving Average as Bitcoin Rallies

Stock rebounds on technical support while peers in bitcoin treasury space struggle.

By James Van StratenSep 18, 2025

Markets

Strategy Adds 525 Bitcoin in Latest Purchase

The company boosted its holdings to 638,985 BTC after a new acquisition worth about $60.2 million.

By James Van Straten, AI BoostSep 15, 2025

Strategy Executive Chairman Michael Saylor standing. (Nikhilesh De/CoinDesk))

Finance

Michael Saylor's Strategy Buys Another 1,955 BTC for $217M

MicroStrategy expanded its bitcoin holdings with a $217 million purchase, amid recent investor pushback as the stock slides and its valuation relative to bitcoin weakens.

By Oliver KnightSep 8, 2025

Strategy Executive Chairman Michael Saylor at the Digital Asset Summit in New York City on March 20, 2025. (Nikhilesh De)

Markets

Asia Morning Briefing: BTC Treasury Demand Is Weakening, CryptoQuant Cautions

Despite record bitcoin treasury holdings, the sharp drop in average purchase size shows weakening institutional appetite, even as Taiwan's Sora Ventures prepares a $1 billion BTC Treasury fund.

By Sam Reynolds, AI BoostSep 8, 2025

Strategy Executive Chairman Michael Saylor (Nikhilesh De)

Markets

Asia Morning Briefing: ‘Just Buy a Bitcoin ETF’ — BTC Treasury Model Faces Reality Check

Crypto money managers warned that without a billion-dollar balance sheet or a clear framework for risk, most Bitcoin treasuries will struggle to stand out.

By Sam Reynolds, AI BoostSep 5, 2025

Strive CEO Matt Cole speaks at BTC Asia in Hong Kong (screenshot)

Markets

Strategy's Cycle Peak Aligned with IBIT Options Debut Last November

Strategy’s valuation cycle top came as BlackRock’s IBIT options launched, underscoring the interplay between equity-driven and ETF-based bitcoin exposure.

By James Van StratenSep 4, 2025

MicroStrategy Executive Chairman Michael Saylor (Credit: CoinDesk/Danny Nelson)

Markets

Strategy Raises Dividend on STRC Offering to Attract Yield-Seeking Investors

The company boosted the yield on the perpetual preferred stock to try and edge STRC toward $100 target.

By James Van StratenSep 3, 2025

Markets

Strategy Added Another 4,408 Bitcoin for $450M Last Week

Led by Michael Saylor, the company bitcoin stack has grown to 636,505 coins worth about $70 billion.

By Stephen AlpherSep 2, 2025

Strategy Executive Chairman Michael Saylor in 2021 (Photo by Joe Raedle/Getty Images)

Markets

Asia Morning Briefing: Hex Trust CEO Sees Both Promise and Peril in Bitcoin Treasury Firms

Hex Trust's CEO draws a line between financial engineering and genuine diversification, warning that not all Bitcoin treasury strategies are created equal.

By Sam ReynoldsSep 2, 2025

Alessio Quaglini, CEO and Co-Founder of Hex Trust (provided)

Markets

Strategy Qualifies for S&P 500, Inclusion Decision Could Come on Friday

After a record Q2 with $10 billion net income and a growing bitcoin balance, Strategy meets all index criteria as the S&P committee prepares its September announcement.

By James Van Straten, AI BoostSep 1, 2025