MicroStrategy

MicroStrategy (MSTR) transformed from a traditional business intelligence software company into the world's largest corporate Bitcoin holder under the leadership of Executive Chairman Michael Saylor. Beginning in 2020, the company adopted Bitcoin as its primary treasury reserve asset and has amassed over 500,000 BTC, making it the largest corporate holder of bitcoin globally. This groundbreaking corporate strategy has turned MSTR stock into a leveraged Bitcoin play for institutional investors.

The MicroStrategy model has influenced dozens of companies worldwide to add Bitcoin to their reserves, fundamentally changing how corporations view treasury management and inflation hedging. The company's approach combines debt financing, equity raises, and convertible bonds to acquire Bitcoin, creating what Saylor calls "digital capital" that appreciates faster than traditional treasury assets while serving as a hedge against currency debasement.

At CoinDesk, we provide comprehensive MicroStrategy news covering the company's Bitcoin acquisition strategy, stock performance, and its influence on corporate Bitcoin adoption. Our reporting tracks MSTR's quarterly Bitcoin purchases, financial engineering tactics, regulatory developments affecting corporate crypto holdings, and the broader implications for traditional companies embracing cryptocurrency treasuries.

DISCLOSURE: This text was written with the assistance of AI, then reviewed by a person.

Markets

MicroStrategy 2X Leveraged ETF Sees Massive Inflows In First Week Of Trading As MSTR Outperforms Bitcoin

The T-REX 2X Long MSTR Daily Target ETF (MSTU) took in $72 million in the first week of trading, according to data by Bloomberg Intelligence.

By Helene Braun, James Van StratenSep 27, 2024

Opinion

MicroStrategy Outpaces BlackRock's IBIT by Over 3x Year-to-Date

Exploring the unique strategies and competitive landscape of BlackRock's IBIT vs. MicroStrategy

By James Van StratenSep 24, 2024

Finance

MicroStrategy Boosts Bitcoin Holdings With $458M Purchase, Upsized Convertible Note Offering to $1B

With the latest acquisition, the company now holds 252,220 bitcoin worth nearly $16 billion at current prices.

By Krisztian SandorSep 20, 2024

MicroStrategy executive chairman and co-founder Michael Saylor. (Danny Nelson/CoinDesk)

Finance

Maximizing Bitcoin per Share: A New Corporate Strategy

MicroStrategy, Cathedra Bitcoin and Metaplanet are leading the charge in maximizing bitcoin holdings.

By James Van StratenSep 19, 2024

Companies are joining the movement to add bitcoin to their balance sheets. (wir_sind_klein/Pixabay)

Videos

Trump-Endorsed Crypto Project Confirms Plan for a Token; Bhutan Holds Over $780M in Bitcoin

"CoinDesk Daily" host Jennifer Sanasie breaks down the biggest headlines in the crypto industry today, as World Liberty Financial, a crypto project the Trump family has endorsed, confirmed the launch of a governance token WLFI. Plus, MicroStrategy proposed to issue $700 million of convertible senior notes and Bhutan has accumulated over $780 million in bitcoin.

Sep 17, 2024

Finance

Another Bitcoin Miner Adopts MicroStrategy's Playbook of Buying BTC in Open Market

Cathedra Bitcoin will move away from mining business and will develop data centers instead.

By Aoyon AshrafSep 16, 2024

Finance

Michael Saylor's MicroStrategy Plans Another $700M Convertible Note Issuance

The company just days ago announced the purchase of $1.1 billion worth of bitcoin, bringing its holdings to 244,800 tokens.

By Krisztian SandorSep 16, 2024

MicroStrategy Executive Chairman Michael Saylor (CoinDesk)

Markets

Michael Saylor's MicroStrategy Purchased 18.3K More Bitcoins for $1.1B

The firms holdings have risen to 244,8000 bitcoins worth about $14 billion at current prices.

By Shaurya MalwaSep 13, 2024

Finance

Michael Saylor Says Republicans Have More 'Progressive’ View on Crypto, Democrats ‘Drifting to the Middle’

MicroStrategy has purchased roughly $8.3 billion worth of bitcoin since August 2020.

By Helene BraunSep 9, 2024

Finance

Bitcoin Mining Is So Rough a Miner Adopted Michael Saylor's Successful BTC Strategy

Marathon Digital sold bonds to fund bitcoin purchases, following the route Saylor's MicroStrategy has taken to big stock market gains, as mining profits dwindle.

By Aoyon AshrafAug 27, 2024