Laura Estefania

Laura Estefanía is the Founder and CEO of Conquista PR, a communications and public relations firm focused on advising Web3 companies on media strategy, thought leadership, and crisis communications. She is also Head of Communications at Asecrypto, Spain’s leading crypto industry association, and an active member of the Association for Women in Crypto. Estefanía’s work centers on helping emerging technology projects build trust, shape narratives, and engage effectively with global audiences in the digital asset sector.

Overview

Estefanía operates at the intersection of media, public affairs, and emerging technologies, including blockchain, artificial intelligence, and internet culture. Her role in the crypto ecosystem reflects a growing recognition that communication strategy is a critical component of adoption. As the digital asset industry expands beyond early adopters, projects increasingly need to explain complex technologies in accessible terms, manage public perception, and respond to regulatory and market developments.

Through Conquista PR, Estefanía supports Web3 companies in navigating media environments that include financial journalism, technology reporting, policy discussions, and social media discourse. Her work emphasizes clarity, credibility, and alignment between technical innovation and public understanding.

Career and Background

Estefanía has an academic background in journalism and political economy, holding a Bachelor of Arts in Journalism from the University of Vienna and a Master of Science in Political Economy from King’s College London. This combination provides a foundation in media practice, economic systems, and policy analysis, all of which are relevant to the crypto sector, where technology, finance, and regulation intersect.

Her professional work spans communications strategy, public relations, and narrative development for companies operating in emerging technology markets. In these roles, she has focused on helping organizations articulate their value propositions, engage with stakeholders, and respond to evolving industry conditions. Her experience includes advising on crisis communications, a critical function in crypto markets where security incidents, regulatory actions, and market volatility can affect public trust.

Conquista PR

Conquista PR is a communications firm specializing in Web3, digital assets, and emerging technologies. The company provides services related to media outreach, messaging, brand positioning, and strategic communications. In the context of crypto markets, these services often involve translating technical concepts such as decentralized finance, token economics, and blockchain infrastructure into narratives that resonate with investors, users, policymakers, and the general public.

The firm’s focus on thought leadership reflects a broader trend in the industry, where founders, developers, and executives are expected to contribute to public conversations about technology, regulation, and economic impact. Effective communication can influence how projects are perceived, how they are covered by media outlets, and how they are evaluated by stakeholders.

Industry Involvement

In addition to her role at Conquista PR, Estefanía serves as Head of Communications at Asecrypto, an organization that represents the interests of the crypto industry in Spain. Industry associations play a role in coordinating dialogue between companies, regulators, and the public, particularly as governments develop policies related to digital assets, financial services, and emerging technologies.

She is also involved with the Association for Women in Crypto, reflecting engagement with initiatives aimed at increasing participation and representation within the digital asset sector. Diversity and inclusion have become ongoing topics in the industry, particularly as it seeks to expand beyond early adopter demographics.

Thought Leadership and Public Engagement

Estefanía is an active speaker at industry events, where she addresses topics related to communications, macroeconomic trends, trust-building, and the role of narrative in technology adoption. Her speaking engagements have included conferences such as Zebu Live, Merge Madrid, Taipei Blockchain Week, and NFTParis. These events bring together developers, investors, policymakers, and media participants, making them important venues for shaping industry discourse.

Her work often explores how macroeconomic conditions, regulatory developments, and public sentiment influence the adoption of technologies such as decentralized finance, blockchain infrastructure, and AI systems. By focusing on communication strategy, she contributes to how these technologies are understood and discussed in broader contexts.

Relevance to Crypto Markets

Estefanía’s role is relevant because communication has become a central factor in the growth of the crypto industry. Projects must address technical complexity, regulatory scrutiny, and public skepticism while competing for attention in a crowded media landscape. Clear messaging, responsible communication, and effective crisis response can influence user trust, investor confidence, and long-term adoption.

Risks and Considerations

Communications in the crypto sector carry specific challenges. Misleading or unclear messaging can contribute to misinformation, unrealistic expectations, or reputational risk. Crisis situations, such as security incidents or regulatory actions, require careful handling to maintain transparency and trust. As the industry evolves, communications professionals must balance advocacy for innovation with accurate representation of risks and limitations.

Estefanía’s work through Conquista PR and Asecrypto reflects the increasing importance of strategic communication in shaping how digital assets, blockchain technology, and related innovations are perceived and adopted globally.

• Conquista PR Founder & CEO 2025 - Present