Sports


Finance

Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals

Crypto exchanges FTX and Crypto.com have invested over $1 billion in sports sponsorships in the past year. Here are the 10 largest deals to date.

Staples Center no more. The iconic Los Angeles venue will be known as Crypto.com Arena starting in December. (FG/Bauer-Griffin/GC Images)

Finance

MLB Sensation Shohei Ohtani Becomes FTX’s Newest Brand Ambassador

The exchange’s deal with the Japanese-born pitcher and slugger is the latest in its run of high-profile athlete partnerships.

Shohei Ohtani (Steph Chambers/Getty Images)

Finance

New England Patriots Partner With Fan Token Site Socios

The NFL team is dabbling with something that had been a European football phenomenon until now.

A fan holds a sign for the New England Patriots during a game in Foxboro, Mass. (Adam Glanzman/Getty Images)

Finance

International Cricket NFTs to Hit Flow Blockchain Following $17M Seed Round

Tiger Global and Dapper Labs are backing Faze Technologies’ bid to “build the metaverse for cricket.”

The ICC Men's T20 World Cup match between West Indies and Bangladesh at Sharjah Cricket Stadium on Oct. 29, 2021 in Sharjah, United Arab Emirates. (Alex Davidson/Getty Images)

Finance

NFL Star Aaron Rodgers Gives Ringing Endorsement of Bitcoin

The Green Bay Packers quarterback will be taking a part of his salary in bitcoin and is also giving away $1 million of the crypto as part of a promotion with payments provider Square.

GLENDALE, ARIZONA - OCTOBER 28: Aaron Rodgers #12 of the Green Bay Packers leaves the field following a game against the Arizona Cardinals at State Farm Stadium on October 28, 2021 in Glendale, Arizona. The Packers defeated the Cardinals 24-21. (Photo by Christian Petersen/Getty Images)

Finance

FTX Scores Another Sports Sponsorship With Super Bowl Ad

The crypto exchange is buying into one of the biggest sporting events of the year. Of course it is.

FTX ambassador Tom Brady (Mike Ehrmann/Getty Images)

Finance

Red Sox Legend David Ortiz Signs Multiyear FTX Deal

The retired player will serve as an ambassador for the exchange in the latest of its long list of sports-related sponsorship deals.

Retired Red Sox player David Ortiz (Omar Rawlings/Getty Images)

Finance

DraftKings Founders Back ‘Play-to-Earn’ Soccer Game With $3M Raise

MonkeyBall, a self-described mashup of “FIFA Street” and “Final Fantasy,” will run on the Solana blockchain.

Solana-based MonkeyBall is bringing soccer to the world of GameFi. (MonkeyBall)

Finance

DraftKings Steps Further Into Crypto With Plans to Become Polygon Validator

The move will allow the sports betting platform to contribute to Polygon’s governance.

DraftKings appears to be doubling down on its crypto plans. (Scott Eisen/Getty Images for DraftKings)

Finance

Dapper Labs Signs Multiyear Partnership With NBA Star Kevin Durant’s Boardroom

The deal includes a role for Durant to help create original NBA Top Shot Moments.

PHILADELPHIA, PA - OCTOBER 11: Kevin Durant #7 of the Brooklyn Nets reacts against the Philadelphia 76ers at the Wells Fargo Center on October 11, 2021 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)