Football
From Wall Street to the World Cup: How Football Became Crypto’s Biggest Gateway Drug
As institutions are laying the groundwork for wider crypto adoption from the top down, it’s being met by rising interest from football fans from the ground up.

Who Is Patrick Witt, President Trump's Next Senior Adviser on Crypto?
The White House's crypto group will apparently be led again by an ex-college football star-turned-politician, though this one has some deeper DC roots.

Crypto Exchange WhiteBIT's Token Jumps 30% Over Juventus Partnership
The exchange became the the team's "official cryptocurrency exchange" and "official sleeve partner."

Crypto Exchange Bitget Seals 'Multi-Million Dollar' Deal With La Liga
"We still haven't decided" how the partnership with Lionel Messi, which ends this year, will evolve,

Floki Scores Major Deals With English Premier League Teams
Ecosystem tokens and its flagship Valhalla game will be widely featured on stadium screens and as uniform sponsors, boosting the project's visibility as part of an initial one-year contract.

Chiliz's CHZ Token Pre-UEFA Euro Price Surge Revives FIFA Memories
CHZ has surged over 20% in seven days, the third-biggest gain among the top 100 cryptocurrencies by market value.

PSG Fan Token Jumps 25% as Football Club Triumphs Over Barcelona
Paris Saint-Germain's fan token is one of several issued for sports clubs by the crypto company Socios.

Credit Suisse and Swiss Football Association to Release Women's Football NFT Collection
All the proceeds from the collection, featuring portraits of the Swiss Women’s National Team, will be donated to support women’s football in Switzerland.

DigiDaigaku NFTs' Price Rises After $6.5M Super Bowl Ad
Limit Break’s commercial Sunday advertised a free “digital collectible” for scanning a QR code. The floor price on OpenSea Monday is hovering around 0.31 ETH, or about $460.

Super Bowl LVII Won't Be a 'Crypto Bowl' Like Last Year
In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar. This year, expensive crypto ads with famous faces won't be part of the big football game broadcast. "Brands are weary to associate themselves with crypto...whether it's fair or not," said Adweek Senior Reporter Patrick Kulp. He shares more insights into the lack of crypto ads this year.

