Share this article
Google Allows Crypto Ads in US With Restrictions
Firms must be registered with the U.S. Treasury's Financial Crimes Enforcement Network or a federally or state-chartered banking regulator.
Updated Sep 14, 2021, 1:35 p.m. Published Aug 4, 2021, 10:03 a.m.
Google's new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
- Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
- This development was announced in June as part of Google's updated financial products and services policy.
- Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
- Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.
Read more: Google to Limit UK Financial Ads to FCA-Approved Companies
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Bitcoin's 'realized cap' holds at record high over $1 trillion, casting doubt on four-year cycle
A very supportive macro backdrop is being ignored for now, said Bitwise's Andre Dragosch.
What to know:
- Bitcoin’s so-called realized capitalization is at a record $1.125 trillion, continuing to rise through this recent 36% price correction.
- Bitwise’s Andre Dragosch argues bitcoin is underpricing a supportive macro backdrop, with resilient growth and a more dovish Fed potentially driving further upside and undermining the four-year cycle framework.
Top Stories
