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Google Allows Crypto Ads in US With Restrictions
Firms must be registered with the U.S. Treasury's Financial Crimes Enforcement Network or a federally or state-chartered banking regulator.
Updated Sep 14, 2021, 1:35 p.m. Published Aug 4, 2021, 10:03 a.m.
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Google's new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.
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- Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
- This development was announced in June as part of Google's updated financial products and services policy.
- Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
- Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.
Read more: Google to Limit UK Financial Ads to FCA-Approved Companies
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Bitcoin claws back to $70,000 on cooling inflation after $8.7 billion wipeout
Despite the price recovery, the Crypto Fear & Greed Index remains in “extreme fear,” indicating underlying market anxiety.
What to know:
- Bitcoin’s price recovered above $70,000 after a drop, driven by cooler-than-expected U.S. inflation data and increased risk appetite.
- Despite the price recovery, the Crypto Fear & Greed Index remains in “extreme fear,” indicating underlying market anxiety.
- $8.7 billion in bitcoin losses were realized in the last week, potentially signaling a capitulation event and a shift of supply to stronger hands.
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