Web3 Marketing 2024
How Web3 marketing changes the relationship between the brand and consumer, taking out the middle man, sponsored by Cookie3 and Earn'm.
Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
The tech mogul advises entrepreneurs to "go direct" instead of dealing with the media, but that isn't always the best idea.
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives.
Without Wallet Awareness, We’re Just Building Another Web2
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin.
How to Produce Your Own On-Chain Game Show
JokeRace founder David Phelps writes about how recent innovations have unlocked new consumer crypto applications.
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses.
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez.
Web3 Marketing Needs Some of Apple’s Secret Sauce
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences.
