Web3 Marketing 2024

How Web3 marketing changes the relationship between the brand and consumer, taking out the middle man, sponsored by Cookie3 and Earn'm.

Web3 Marketing 2024

Consensus Magazine

How Web3 Marketing Changes the Game

Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.

An image from the Googleplex, Mountain View, USA.

Finance

Influencer-Investors Get Perks to Pitch Tokens: Inside Crypto's 'KOL' Economy

Unlike paid shills of yore, "key opinion leaders" invest in the projects they promote on social media. In return for buzz, they can sell tokens sooner than other investors.

(Matt Cardy/Getty Images, modified by CoinDesk)