Alexandra Levis

Alexandra Levis is the founder and CEO of Arro Financial Communications, a financial marketing and PR agency skilled at distilling complex stories into winning campaigns. Her firm's clients bridge the worlds of TradFi and DeFi, including traditional asset mangers and firms in the digital asset space . Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. Levis graduated with a B.A. in International Relations from Tufts University.

Alexandra Levis

Latest from Alexandra Levis


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Crypto Long & Short: Who answers the 3am call when DeFi breaks?

In this week's Crypto Long & Short, Ben Nadareski writes that to win over big investors, DeFi builders must act like accountable money managers, not just software developers. Then, Stephen Stonberg says that bitcoin holders can survive crashes and protect their assets by earning income through reinsurance.

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Crypto Long & Short: What about the American consumer?

In this week's Crypto Long & Short, Alex Tapscott on the stalling of the CLARITY Act and how it's impacting the average American consumer. Then, Aisha Hunt writes that crypto will grow by upgrading Wall Street’s trusted products rather than replacing them.

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Crypto Long & Short: How the GENIUS Act repriced bitcoin's monetary premium

In this week's Crypto Long & Short, Ravi Tanuku on why the GENIUS Act didn't just regulate stablecoins, it repriced Bitcoin's monetary premium. Then, Jesper Johansen on why looped ETH staking no longer needs a lending market.

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Crypto Long & Short: Bitcoin-backed loans belong in the cost-of-capital conversation

In this week’s Crypto Long & Short Newsletter, Alec Beckman on why BTC-backed lending is not a crypto story, but a capital efficiency story. Then, Serena Sebastiani on how stablecoins aren’t a crypto product; they’re becoming the settlement infrastructure global finance forgot.

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Crypto Long & Short: Bitcoin vs. gold: 26% relative undervaluation

In this week’s Crypto Long & Short Newsletter, Dovile Silenskyte provides an alternative to the “bitcoin as a risk asset” narrative. Then, Joshua de Vos shares insights and analysis on global exchanges.

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Crypto Long & Short: In quiet crypto markets, yield is the trade

In this week’s Crypto Long & Short Newsletter, Maxime Seiler notes that weak crypto prices mask adoption, making yield strategies the main trade. Then, Kavita Maharaj‑Alexander writes on crypto’s next phase being driven by proving compliance in practice, elevating the infrastructure providers that enable it.

Modern building overlooking harbor facade

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Crypto Long & Short: Guide, deliver, repeat: the hidden driver of token performance

In this week’s Crypto Long & Short Newsletter, Jordan Brewer writes on the missing piece in token markets: institutional-grade investor relations. Then, Martin Burgherr breaks down how crypto markets are maturing, becoming more efficient and lower risk for institutions.

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Crypto Long & Short: Protecting the people building DeFi infrastructure

In this week’s Crypto Long & Short Newsletter, Jennifer Rosenthal writes on the need to protect the people actually building DeFi infrastructure. Then, Alexis Sirkia comments on how Ethereum's L2 strategy is failing due to a fundamental design flaw.

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Crypto Long & Short: Fighting fraud in the digital age: why state-led identity is the future

In this week’s Crypto Long & Short Newsletter, Tricia Gallagher writes how the fix for broken digital identity systems will need to be state-led and user-controlled.

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Crypto Long & Short: Asia’s digital asset crackdown: accountability gets personal

In this week’s Crypto Long & Short Newsletter, Bob Williams covers how stricter crypto regulations in Asia are putting more personal responsibility on senior leaders, making strong governance and D&O insurance essential. Then, the TBI’s Haidy Grigsby writes on how crypto scams are increasingly targeting experienced investors by building trust and tricking them into making larger deposits until their money is gone.

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