Alexandra Levis

Alexandra Levis is the founder and CEO of Arro Financial Communications, a financial marketing and PR agency skilled at distilling complex stories into winning campaigns. Her firm's clients bridge the worlds of TradFi and DeFi, including traditional asset mangers and firms in the digital asset space . Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. Levis graduated with a B.A. in International Relations from Tufts University.

Alexandra Levis

Latest from Alexandra Levis


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ETH Liquidity Check: Is it Catching Up with Bitcoin?

Kelly Ye and Helena Lam of Avenir Group explore how liquidity indicators could reveal underlying capital flows and liquidity conditions for ether, and how there may still be ample room for expansion as institutional interest accelerates.

Pedestrains

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Bitcoin Market Projection for the 2nd Half of 2025

Positive policy developments coupled with technical indicators point to bitcoin and the cryptocurrency market being well-placed to explode to new trading highs, writes Biyond’s Nathan Batchelor.

Flying in Airplane

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24/7 Settlement: Why Instant Liquidity Changes Everything

Uniform Labs’ Will Beeson says that the future of finance is not merely faster payments — it is a world where capital is never idle, where the trade-off between liquidity and yield disappears and where the foundations of financial markets are rebuilt for an always-on, global economy.

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The Era of Real-World Assets DeFi Looping is Here

Looping is a proven DeFi strategy offering higher yields with transparent, managed risks and is set to become key in on-chain portfolios as tokenized RWAs grow, bridging traditional and decentralized finance, writes RedStone’s Marcin Kazmierczak.

Hoola Hoop Statue

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Tokenized Equities Need an ADR Structure to Protect Investors

RDC’s Ankit Mehta says that depository receipts were the original form of tokenization and should be applied to tokenized infrastructure today to offer a scalable and legally sound foundation for modern equities.

Race car

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401k(rypto)

The administration most supportive of crypto may have just highlighted the biggest barrier to crypto adoption: a retirement system where most participants never choose their investments at all, writes CoinDesk Indices’ Andy Baehr.

Bridge at Sunset

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How Policy, Innovation, and Market Dynamics Are Driving Institutional Crypto M&A

AlphaPoint’s Reba Beeson dives into the trends and regulatory policy shifts driving crypto M&A, cementing its role as core infrastructure for the future of finance.

Cherry Blossoms in Washington DC

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The Layer 1 Fallacy: Chasing Premium Without Substance

DeFi and RWA protocols are rebranding themselves as Layer 1s to capture infrastructure-like valuations. But most remain narrowly focused applications with little sustainable economics — and the market is beginning to see through it, says Avtar Sehra.

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Ethereum Could Win the War, But Lose the Prize

Ethereum’s success presents a new challenge — invisibility, writes CMT Digital’s Aryan Sheikhalian. As Ethereum powers more applications behind the scenes, it risks becoming something everyone uses but no one notices.

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"A Whale of a Problem: Why Self-Custody Might Sink Bitcoin Giants"

For whales with scale, the trade-offs of holding spot BTC are increasingly hard to justify. Bitcoin ETPs are an alternative, offering an efficient structure that allows big investors to sleep easy at night, says 21shares' President Duncan Moir.

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