Share this article
JPMorgan Discusses $600B in Potential New Bitcoin Demand
MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.
Updated Sep 14, 2021, 10:42 a.m. Published Dec 14, 2020, 8:00 p.m.
MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
This episode is sponsored by Crypto.com and Nexo.io.
Today on the Brief:
- First COVID-19 vaccines roll out in the U.S.
- Are IPOs the new ICOs?
- U.S. Treasury and other federal departments hacked
Our main discussion: A massive new category of bitcoin demand?
Last week, when MassMutual announced its $100 million buy, NLW explored whether it would be the beginning of a trend for other insurance companies. A recent note from JPMorgan analysts suggests that even a 1% allocation by that category of company in major markets in the U.S., Europe and Japan could represent $600 billion of new demand.
NLW also discusses recent comments from long-term institutional bitcoin and crypto bulls including Chamath Palihapitiya and Abigail Johnson.
See also: MassMutual’s Bitcoin Buy May Presage $600B Institutional Flood: JPMorgan
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Boring Bitcoin's Green Light Moment Incoming?
BTC continues to bore traders with its directionless price action. But some indicators are pointing to renewed bullishness.
What to know:
- The Federal Reserve's recent rate cut did not significantly impact bitcoin's price, which remains directionless.
- Bitcoin's MACD histogram signals potential bullish momentum, while the dollar index's points bearish.
- The ETF flows continue to disappoint.
Top Stories
