Share this article
Trump Media Starts New Fintech Platform Truth.Fi Focusing on Crypto, ETFs
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space after World Liberty Financial and launching an "official" memecoin.
Jan 29, 2025, 2:56 p.m.
What to know:
- Trump Media, the company behind Trump-backed Truth Social, is launching a financial services platform Truth.Fi.
- The platform will focus on cryptocurrencies and customized exchange-traded funds.
- DJT shares opened the Wednesday session 10% higher on the news.
Trump Media and Technology Group (DJT), the company that operates the social media site Truth Social, announced Wednesday it is launching a financial services platform focusing on crypto and customized exchange-traded funds.
The company's board approved an investment of up to $250 million at major asset manager Charles Schwab (SCHW). The funds may be allocated to customized separately managed accounts (SMAs), customized exchange-traded funds (ETFs) and bitcoin and similar cryptocurrencies or crypto-related securities, according to a filing to the Securities and Exchange Commission.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Charles Schwab will also broadly advise on Truth.Fi's investments and strategy, according to the press release.
“Truth.Fi is a natural expansion of the Truth Social movement," Trump Media CEO and Chairman Devin Nunes said in a statement. "We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance.
DJT shares are higher by 10.4% on Wednesday following the news..
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space. Trump and his family backed the decentralized finance (DeFi) protocol World Liberty Financial. Trump also launched an "official" memecoin on Solana a few days prior to his Jan. 20 inauguration, igniting a speculative frenzy among crypto traders and irking several crypto industry figures.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Nasdaq, home of Coinbase, Strategy stocks, seeks 23-hour trading amid investor demand
Crypto's 24/7 trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
What to know:
- Nasdaq plans to expand stock and exchange-traded product trading to 23 hours a day, five days a week, according to a filing.
- The move follows similar initiatives by the New York Stock Exchange and reflects growing global demand for extended market access.
- Always-on cryptocurrency trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
Top Stories
