Share this article
Trump Media Starts New Fintech Platform Truth.Fi Focusing on Crypto, ETFs
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space after World Liberty Financial and launching an "official" memecoin.
Jan 29, 2025, 2:56 p.m.
Make us preferred on Google
What to know:
- Trump Media, the company behind Trump-backed Truth Social, is launching a financial services platform Truth.Fi.
- The platform will focus on cryptocurrencies and customized exchange-traded funds.
- DJT shares opened the Wednesday session 10% higher on the news.
Trump Media and Technology Group (DJT), the company that operates the social media site Truth Social, announced Wednesday it is launching a financial services platform focusing on crypto and customized exchange-traded funds.
The company's board approved an investment of up to $250 million at major asset manager Charles Schwab (SCHW). The funds may be allocated to customized separately managed accounts (SMAs), customized exchange-traded funds (ETFs) and bitcoin and similar cryptocurrencies or crypto-related securities, according to a filing to the Securities and Exchange Commission.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Charles Schwab will also broadly advise on Truth.Fi's investments and strategy, according to the press release.
“Truth.Fi is a natural expansion of the Truth Social movement," Trump Media CEO and Chairman Devin Nunes said in a statement. "We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance.
DJT shares are higher by 10.4% on Wednesday following the news..
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space. Trump and his family backed the decentralized finance (DeFi) protocol World Liberty Financial. Trump also launched an "official" memecoin on Solana a few days prior to his Jan. 20 inauguration, igniting a speculative frenzy among crypto traders and irking several crypto industry figures.
More For You
Specialized AI detects 92% of real-world DeFi exploits
New research claims specialized AI dramatically outperforms general-purpose models at detecting exploited DeFi vulnerabilities.
What to know:
- A purpose-built AI security agent detected vulnerabilities in 92% of 90 exploited DeFi contracts ($96.8 million in exploit value), compared with 34% and $7.5 million for a baseline GPT-5.1-based coding agent running on the same underlying model.
- The gap came from domain-specific security methodology layered on top of the model, not differences in core AI capability, according to the report.
- The findings come as prior research from Anthropic and OpenAI shows AI agents can execute end-to-end smart contract exploits at low cost, accelerating concerns that offensive AI capabilities are scaling faster than defensive adoption.
Top Stories
