About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Review and analyse marketing campaigns across all regions including Growth, Retention, and Branding initiatives. 📍Compute and review pre-campaign ROI estimates to support campaign planning and budgeting. 📍Assist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact. 📍Support the preparation and consolidation of marketing-related financial reports and dashboards. 📍Collaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics. 📍Assist in identifying trends, insights, and opportunities for optimizing marketing spend. 📍Provide ad-hoc support for other finance and marketing-related projects as needed.
Requirements
📍Currently pursuing or recently completed a degree in Finance, Marketing, Business Administration, Economics, or a related field. 📍Strong analytical skills with the ability to work with data and perform financial calculations. 📍Basic understanding of marketing concepts, financial modelling, business case, and Return on Investment computation 📍Proficiency in Microsoft Excel and familiarity with data visualization or reporting tools is a plus. 📍Detail-oriented with strong organizational and time management skills. 📍Good communication skills and ability to work collaboratively in a cross-functional team environment., across multiple geographies 📍Self-motivated, proactive, and eager to learn in a fast-paced environment. 📍Prior internship or coursework related to marketing finance or campaign analysis is advantageous but not required.
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