The opportunity

📍GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain. 📍Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL). 📍Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. 📍Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. 📍Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. 📍Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. 📍Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

Skills you should HODL

📍5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required 📍2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet 📍Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior. 📍Track record of growing products from 0->1 📍Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. 📍A data-driven marketer, leveraging insights to optimize campaigns and improve performance.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.