According to the whitepaper, Verasity is a blockchain company aiming to revolutionize esports, advertising technology, and digital rights management. Verasity is solving the problem where out of some $400 billion of online advertisements, as many as 40%, or approximately $160 billion worth, are seen by bots and not humans. Over two million video publishers are dealing with the issue of brands refusing to pay a high price for ad space because they don't believe that humans watch advertisements. Even Google and Facebook are required to repay significant sums to brands every quarter, as ad fraud companies discover the fraud after brands use the facts to justify repaying their ad expenditure. This harms YouTube and other content suppliers, as they receive far less money.

Verasity combats the issue with their proof-of-view technology. The current standard is to analyze after the content has been provided, which is usually near the end of an advertising campaign. Verasity's system detects ad fraud in real time. Verasity can tell whether a bot or a human is watching an ad or content based on the viewers behavior in real time. There's no need to wait for a post-delivery fraud investigation or ask publishers for refunds because ad fraud is recognized and destroyed instantly. 

Verasity tackles the second element of the challenge, which is to account for valid ads, once the view has been authenticated as genuine. The facts are processed to give a final score during this phase, where the view is scored. Verasity's technology employs advanced algorithms to ensure that only proof-of-view views are counted. Verified views are recorded on the blockchain and uploaded to a publicly available database.

As stated on the website, Verasity also provides for multiple features on its platform:

Additionally, the platform token of Verasity with the ticker VRA is an ERC-777 token. VRA is explicitly designed for value exchange and transfer in the esports, variety gaming, NFT, and video economy worldwide. Verasity buys back and burns VRA tokens. The burning of tokens means sending the tokens to an unusable or invalid address. When tokens are sent to such wallets, they cannot be retrieved back, and hence they are lost forever. The reason behind burning the tokens is to reduce the supply of the tokens, which further results in an increase in the token prices. 

RJ Mark founded Verasity. Mark has been inventing hardware and software solutions for various platforms, including PC/MAC, Android, and iOS mobile devices, since 1996. He has been managing the development and introduction of items into well-known brand names for over 20 years and has many patents to his name.

David Archer is the director and legal head of Verasity. Archer has over 30 years of experience in litigation, trust law, not-for-profit entities, conflict resolution, and compliance.

Verasity enables the functionality of staking. Users receive staking rewards by staking VRA tokens. According to the platform website, users can earn 25.55% per annum by holding VRA tokens in their VeraWallet.

We update our Verasity to GBP currency in real-time. Get the live price of Verasity on Coinbase.

The current market cap of Verasity is £1.41M. A high market cap implies that the asset is highly valued by the market.

The all-time high of Verasity is £0.0639. This all-time high is highest price paid for Verasity since it was launched.

Over the last 24 hours, the trading volume of Verasity is £352.828K.

Assets that have a similar market cap to Verasity include NetMind Token, Rai Reflex Index, Basenji, and many others. To see a full list, see our comparable market cap assets.

The current circulating supply of Verasity is 93 billion.