Part 1 Beginner Why long-term crypto holders borrow against assets instead of selling A strategic guide to liquidity management, capital preservation, and the real tradeoff between selling and borrowing crypto Open guide 
John Keh Bio
John Keh is the interim CMO of OORT. He is a consultant and advisor with a focus on Web3 tech, on community building, and MarTech innovations. At OORT he is responsible for driving strategic initiatives to enhance the company's market presence and growth.
John advises at GLG, Guidepoint, and AlphaSights, offering strategic guidance on marketing and content strategies within the crypto market. In the past he has founded of Run The Chain a Run The Chain, full-stack Web3 marketing and consultancy agency.
He holds a BSc. in Supply Chain Management and Business Operations from Kansas State University and is actively involved in industry organizations, contributing his insights into the evolving landscape of digital marketing and technology.
John Keh Current Work
-
OORT Interim CMO - GLG Advisor
- AlphaSights Advisor
John Keh Previous Work
- Run The Chain Founder Aug 2021 - Nov 2023
- GBV Capital Chief Marketing Officer Jun 2020 - Sep 2021
- Genesis Block HK Chief Marketing Officer Dec 2019 - Sep 2021
John Keh Education
- Kansas State University Bachelor of Science (B.S.), Supply Chain Management and Business Operations, with a minor in Mandarin2009 - 2013
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