Jeff Booth is a Canadian technology entrepreneur, investor, and author known for his thesis that exponential technology drives structural deflation while legacy monetary systems create inflationary pressure. He co-founded and led the e-commerce platform BuildDirect for nearly two decades and today is a founding partner at Bitcoin-focused venture firm Ego Death Capital.
Overview
Across a 20+ year career in tech, Booth has advised and invested in startups, served on company boards, and written extensively about how deflationary technology collides with debt-based economies. His perspective—popularized in his book The Price of Tomorrow—has made him a frequent guest on podcasts and at conferences focused on technology, economics, and Bitcoin.
Early Career & BuildDirect
Booth co-founded BuildDirect, a Vancouver-based building-materials marketplace, and steered it through multiple market cycles and technology shifts. Under his leadership the company scaled to nine-figure revenues and became one of Canada’s notable e-commerce stories of the 2000s and 2010s.
Author: The Price of Tomorrow
Published in January 2020, The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future argues that society should embrace the price-declining effects of technology rather than mask them with ever-rising debt and monetary expansion. The book has become a reference point for investors, technologists, and Bitcoin advocates thinking about long-term macro trends.
Bitcoin Thesis & Ego Death Capital
Booth is a vocal proponent of Bitcoin as a neutral, decentralized monetary protocol that can harmonize with technology-driven deflation. He co-founded Ego Death Capital, a “Bitcoin-only” venture firm that backs companies building on or around the Bitcoin stack (including the Lightning Network and related infrastructure). The firm’s Fund I launched in 2022, followed by a larger Fund II focused on scaling bitcoin-native software businesses in payments, savings, identity, and enterprise tooling.
Themes He’s Known For
- Technology vs. money: Technology lowers costs; policy often offsets this with credit growth—causing instability.
- First-principles investing: Backing infrastructure that enhances utility for users rather than chasing speculative tokens.
- Decentralization & resilience: Preference for open protocols (e.g., Bitcoin/Lightning) as bases for global networks.
- Education: Frequent keynote speaker and podcast guest on macroeconomics, innovation, and the Bitcoin ecosystem.
Selected Activities
- Founding partner, Ego Death Capital (Bitcoin venture capital).
- Author, The Price of Tomorrow (2020).
- Co-founder & former CEO, BuildDirect (technology-enabled building-materials marketplace).
- Advisor/board member to technology and sustainability companies over the past two decades.
Key Facts (At a Glance)
- Name: Jeff Booth
- Known for: The Price of Tomorrow; Bitcoin-focused investing and macro commentary
- Roles: Entrepreneur, author, investor; founding partner at Ego Death Capital
- Focus areas: Bitcoin/Lightning infrastructure, payments, identity, data and security tooling, marketplace technology
- Base: Vancouver, British Columbia, Canada
- Speaking & media: Frequent appearances on technology, macro, and Bitcoin podcasts and conferences
Note: Company roles, investment vehicles, and speaking engagements change over time. For the latest details, refer to official company pages and Jeff Booth’s public announcements.
