Andy Cheung is a crypto and fintech operator whose work spans centralized exchange operations, venture building, and public company governance. He is best known for senior leadership roles at OKX and its earlier OKEx brand, and for more recent affiliations including a board role at Prenetics, as well as executive involvement in PredicXion and the venture entity AC Ventures. Cheung’s career has blended consumer internet management with digital asset market infrastructure, placing him at the intersection of trading platforms, emerging Web3 products, and corporate adoption themes tied to Bitcoin.
Overview
Cheung’s profile is anchored in operations and execution. In crypto markets, operations leadership typically covers platform resilience during volatility, coordination across compliance and risk functions, customer support infrastructure, and oversight of business development and marketing. His public footprint reflects an emphasis on exchange standards and market structure, alongside a later shift toward product incubation and advisory roles tied to prediction markets and corporate digital asset strategy.
History and Background
Before becoming widely known in crypto, Cheung held leadership positions across Web2 commerce and advertising technology in Asia. Public biographies associated with his OKX-era profile list roles including CEO of Groupon Hong Kong, Head of Hong Kong at iClick Interactive Asia Ltd., and Sales and Operations Manager at Alibaba.com. This experience is relevant to exchange operations, which increasingly resemble large consumer internet services, requiring cross-functional execution across growth, user experience, and reliability engineering.
Cheung has been listed as holding a Bachelor of Information Technology with an eCommerce focus. His background is often summarized in terms of P&L management, sales and marketing, and operational scaling, which are core competencies for building exchange businesses that must operate across multiple markets and regulatory environments.
OKX and Exchange Operations
Cheung is most closely associated with OKX and OKEx, where he has been listed as Head of Operations. During the industry’s growth cycle, OKEx expanded from spot markets into derivatives, including futures and margin products, and competed on liquidity, product breadth, and global distribution. In public interviews and statements from that period, Cheung was linked to initiatives aimed at improving exchange practices, including calls for industry participation in shared standards for areas such as market making, listing and delisting processes, and engagement with regulators.
Operational roles at large exchanges also carry a risk management dimension. Exchange leadership must balance product expansion with controls around leverage, liquidation systems, custody security, and customer protection. These pressures intensified across the sector as exchanges became systemically important venues for trading and settlement in assets such as Bitcoin, Ethereum, and major stablecoins used as collateral and quote assets.
Prenetics and Corporate Bitcoin Strategy
Cheung has also been publicly named as a board appointee at Prenetics, a healthcare company that announced a corporate Bitcoin treasury initiative in 2025. In that context, he has been described as bringing digital asset operations experience to governance and oversight of a treasury strategy that involves holding Bitcoin on the balance sheet. Corporate adoption of Bitcoin as a treasury asset has become a notable theme in crypto markets, raising questions about custody, accounting treatment, risk controls, and transparency for public shareholders.
PredicXion and AC Ventures
Cheung is associated with PredicXion, which has been presented publicly as a Web3-oriented prediction market project aimed at enabling event-based forecasting and community participation. Prediction markets, whether centralized or decentralized, are often positioned as tools for aggregating information, but they also operate in a complex policy environment due to overlaps with gambling and derivatives frameworks. Cheung’s involvement highlights a broader trend of exchange veterans moving into adjacent product categories that blend trading mechanics with consumer engagement.
Cheung is also linked to AC Ventures, described in public profiles as a venture initiative. In the crypto sector, venture entities typically support early-stage teams through capital, partnership introductions, and operational support, although the exact mandate and portfolio structure can vary widely.
Technology and Focus Areas
- Market infrastructure: Exchange operations, liquidity programs, customer support scaling, and incident response readiness.
- Governance and oversight: Board-level involvement tied to corporate digital asset treasury strategy and custody considerations.
- New market formats: Product building in prediction markets and related trading-adjacent experiences.
- Industry standards: Public support for clearer operational practices and cross-venue norms in exchange businesses.
Risks and Considerations
Cheung’s affiliated sectors carry distinct risk profiles. Centralized exchanges face security threats, operational failures during volatility, and shifting regulatory requirements that can alter product availability and onboarding rules. Corporate Bitcoin treasury strategies introduce balance-sheet volatility, custody concentration risk, and disclosure expectations for governance and controls. Prediction markets add another layer of regulatory uncertainty, especially where event contracts can resemble wagering or unregistered derivatives. As with many crypto executives, assessing outcomes depends less on individual profile claims and more on governance structures, security posture, and transparent operational practices at the organizations involved.
