UK’s Smarter Web Company Acquires $24M Worth of Bitcoin, Holdings Reach 1,000 BTC

The Smarter Web Company, a London-listed technology firm, has announced the acquisition of an additional 226.42 Bitcoin for approximately £17.87 million ($24 million).

The latest purchase brings the company’s total Bitcoin holdings to 1,000 BTC, solidifying its position among UK-listed firms with sizable crypto treasuries.

The average purchase price for the new batch was £78,932 ($107,726) per Bitcoin, slightly above the company’s overall average purchase price of £78,228 ($106,766).

Smarter Web’s Bitcoin Holdings Surpass £78 Million After Latest Purchase

With the acquisition, Smarter Web’s cumulative Bitcoin investment now totals over £78 million.

The company reported impressive treasury yields, noting a year-to-date BTC Yield of 26,242% and a 30-day BTC Yield of 530%, reflecting the aggressive accumulation strategy laid out in its “10 Year Plan.”

As of this month, Smarter Web has around £42.3 million in net cash available for potential future Bitcoin purchases, underscoring its commitment to expanding its crypto reserves.

Smarter Web, which offers web design, development, and online marketing services, views Bitcoin as central to its long-term financial strategy.

Since 2023, the company has accepted Bitcoin payments and believes the asset is key to the future of global finance.

🚨JUST IN: 🇬🇧 The Smarter Web Company purchased 226.42 BTC and now has a total of 1,000 BTC 🔥 pic.twitter.com/p1IkEkLGL2

— NLNico (@btcNLNico) July 7, 2025

Last week, the company raised £41.2 million ($56.59 million) just days after making headlines with a $20 million purchase of nearly 197 Bitcoin.

Of the total funds, £36.27 million ($49.8 million) came from the bookbuild, while an additional £4.97 million ($6.82 million) was raised through subscription.

Smarter Web’s directors emphasized that acquisitions will continue where opportunities align with the company’s expansion goals.

The company’s announcement comes as more publicly listed firms adopt Bitcoin treasury strategies, signaling a growing trend of institutional interest in the cryptocurrency despite ongoing market volatility.

Meanwhile, other UK firms are also ramping up their Bitcoin bets amid Britain’s unclear regulatory stance on digital assets.

Vinanz, a London-listed Bitcoin treasury company, has acquired 37.72 BTC, bringing its total holdings to nearly 59 BTC.

In April, investment firm Abraxas Capital made waves with a Bitcoin purchase exceeding $250 million.

Metaplanet Acquires 2,205 More BTC

On Monday, Japanese firm Metaplanet also expanded its Bitcoin treasury strategy with the purchase of 2,205 additional BTC.

The latest acquisition brings Metaplanet’s total Bitcoin holdings to 15,555 BTC, worth approximately 225.8 billion yen ($1.7 billion) at an average purchase price of 14.5 million yen per coin.

The purchase, valued at 34.5 billion yen, comes amid Metaplanet’s aggressive accumulation since designating Bitcoin treasury operations as an official business line in December 2024.

Meanwhile, skepticism around the sustainability of the Bitcoin treasury trend is growing.

Last week, Glassnode lead analyst James Check raised concerns over the longevity of the corporate Bitcoin treasury strategy, arguing the easy gains might already be gone for new entrants as the market matures.

The warning echoes recent comments from Matthew Sigel, head of digital asset research at VanEck, who has voiced concerns over the Bitcoin treasury strategies adopted by some publicly traded firms.