Sniper Nets $27.8M by Sniping Meme Coin Broccoli After CZ’s Dog Name Reveal

A simple social media post by Changpeng Zhao (CZ), the founder and former CEO of Binance, set off a massive chain reaction in the crypto world, leading to the creation of hundreds of scam meme coins and a single sniper netting a staggering $27.8 million.

Broccoli's Story

A year and a half ago, I casually chatted with a friend who owned a (real) zoo in Dubai. Curious, I asked what dog breed is adapted to the Dubai summer heat. I had no plans to get a dog.

Later that evening, my doorbell rang, and a young Belgian Malinois showed… pic.twitter.com/vSLiHiS4fC

— CZ 🔶 BNB (@cz_binance) February 13, 2025

The incident began when CZ responded to a Twitter user’s inquiry about whether he owned a pet dog. He confirmed he had a Belgian Malinois, creating immediate speculation within the crypto community.

Traders and opportunists rushed to create tokens named after CZ’s pet, hoping to capitalize on the frenzy.

The sniper, who remains anonymous but whose wallet address is publicly visible, swiftly sniped almost every meme coin named “Broccoli” (the name revealed for CZ’s dog).

According to blockchain analytics firm Lookonchain, the sniper utilized a series of wallets to distribute and sell Broccoli tokens through the disperse tool.

A sniper made $27.8M by sniping the memecoin named after CZ's dog(#Broccoli)!😱

After CZ announced the name of his dog, this sniper sniped almost every meme coin named #Broccoli.

Then he distributed #Broccoli to multiple wallets for selling using #disperse.

The sniper… pic.twitter.com/r0DmIFIwgX

— Lookonchain (@lookonchain) February 14, 2025

The sniper then converted the earnings into Binance Coin ($BNB) and finally swapped all $BNB for Tether ($USDT), walking away with $27.8 million.

WuBlockchain also reported that the sniper, possibly a Broccoli developer, made over $36 million.

According to Lookonchain and DoctorDeFi, after CZ announced the name of his dog, a Broccoli Dev released multiple Memecoins named Broccoli and sniped, making a profit of more than 36 million USDT. https://t.co/aMOVfRYytv

— Wu Blockchain (@WuBlockchain) February 14, 2025

Backlash Against CZ: Crypto Community Accusations and Concerns

While the event resulted in massive gains for some, the broader crypto community reacted with frustration and criticism directed at CZ.

Many blamed him for the chaos, arguing that he should have anticipated the inevitable creation of scam tokens and taken preventive measures.

After CZ revealed his dog’s name, hundreds of tokens named after the pet flooded the market, with many becoming scams that led to significant investor losses.

Traders had assumed that if CZ were to share details about his dog, he would also launch an official meme token on Binance Smart Chain (BSC), thereby preventing fraudulent actors from taking advantage of the situation. When this did not happen, the backlash was swift.

Several notable figures in the crypto space publicly called out CZ, accusing him of allowing the exploitation of investors.

One critic posted on X:

“CZ’s starting point is selfish. He will do anything to achieve his goal. He stepped on everyone’s bones to revitalize BSC, and the bricks and tiles of the Build were made with everyone’s corpses.”

Another user mentioned how BSC officials should have intervened, citing Solana’s method of controlling meme coin launches:

“BSC officials should learn from SOL officials’ intentional or unintentional selection of concubines, such as Broccoli. SOL officials will definitely make the choice for everyone. Those who understand will understand.”

CZ’s Response: “I did not want to get involved in issuing a meme coin, as I have zero experience.”

Despite the heated accusations, CZ took the criticism in stride and engaged in discussions about the issue.

Acknowledging the concerns raised by the community, he admitted that he wanted to increase activity on BSC but did not intend to launch a meme coin himself, as he lacked experience in doing so.

In response to the criticism, CZ posted:

The words are a bit harsh, but that is an interesting take. Yes, I wanted to see more activity on BSC. And I did not want to get involved in issuing/running a meme coin, as I have zero experience. And I thought memes were community-driven. But feedback received. 🙏 https://t.co/M83DZq9M2T

— CZ 🔶 BNB (@cz_binance) February 13, 2025

He further reflected on the unintended consequences of his dog name reveal, noting that it inadvertently became a “stress test” for BSC:

I didn't expect it to be a stress test. But interesting to see the breadth stress test (lots of new memes created), vs a depth stress test (one CA with lots of trading activity). I think everyone was preparing for the latter. Lots to improve on.😂 https://t.co/qJYLhF0rII

— CZ 🔶 BNB (@cz_binance) February 13, 2025

Despite the controversies, the Broccoli meme coin frenzy has made some Traders a lot of money, while many have also lost money.

It remains to be seen whether CZ will take a more proactive role in controlling the narrative of meme coins on BSC, but for now, the aftermath of this event continues to unfold.