Coinbase Expands Into Stock Trading, Prediction Markets as Part of ‘Everything App’ Strategy

Crypto exchange behemoth Coinbase announced Wednesday that it is rolling out several new products, expanding into stocks, advanced trading and built-in prediction markets.

The US-based platform said that users will now be able to trade stocks on its platform and place bets on a wide range of events through a partnership with Kalshi.

The announcements came during a San Francisco event titled ‘System Upgrade,’ featuring Coinbase CEO Brian Armstrong. The move aligns with the exchange’s ‘everything app’ ambition, positioning itself as a mainstream financial platform beyond its crypto roots.

Stock trading.

Rolling out on Coinbase in the U.S. pic.twitter.com/tTcjpvVyXc

— Coinbase 🛡️ (@coinbase) December 17, 2025

“Coinbase is now the best place to trade every asset, not just crypto,” said Brian Armstrong at Coinbase’s product showcase.

Coinbase Bridges Crypto and TradeFi, Deepens DeFi Integration With SOL

Coinbase’s integrated stock trading feature shifts its core crypto focus into the broader retail investing stack, competing directly with rivals.

Additionally, the exchange outlined a tokenization roadmap aimed at eventually bringing more traditional assets on-chain, such as equities.

“In time, we believe everything will be tokenized, and bringing stocks to Coinbase is an important milestone toward enabling tokenized stocks,” a company blog read.

Dubbed ‘Coinbase Tokenize,’ the institutional platform for tokenizing real-world assets will comprise all infrastructure to “power access” to tokenized stocks.

Besides, Coinbase is also launching its trading integration to include direct access to Solana tokens in the coming weeks.

“You will be able to trade millions of tokens on one of the fastest and most cost-efficient blockchains, from the moment they launch, directly in the main Coinbase app.”

Furthermore, the Coinbase business platform is rolling out an expanded API suite spanning custody, payments, trading, and stablecoins.

COIN Stock Responds by Dropping 3.3%, Down Over 20% in 2025

Coinbase (COIN) stock fell by 3.33% in the afternoon session following its ‘System Update’ event.

The ongoing bearish sentiment in the broader crypto market remains entrenched, causing repercussions on COIN and Bitcoin prices. BTC faced rejection at $90,000, breaking a critical bullish trend line at $86,450. The largest crypto fell 1.06% in the last 24 hours and is trading at $86,620 at press time.

According to Google Finance data, Coinbase shares are down more than 20% this year. The company’s shares have been extremely volatile, having had 51 moves greater than 5% over the last year.