BAT Outperforms Bitcoin, Ethereum on Uber, Amazon, HBO News

Blockchain-powered decentralized browser Brave recently announced that its desktop users can now redeem basic attention token (BAT) holdings for rewards offered by more than 250,000 commercial partners – and it appears that the news has been met with a surge in token prices.

At pixel time (13:09 UTC), BAT is up against bitcoin (BTC) by 1.3% and against ethereum (ETH) by almost 2% in a day. However, against USD it’s down 2% in the past 24 hours, trimming some of its gains since the partnership announcement was made yesterday.

BAT price chart:

The TAP Network comprises thousands of commercial partners in the United States, including the likes of Amazon, Apple, Target, Walmart, American Airlines, Delta, Hotels.com, Uber, Starbucks, Domino’s, Microsoft’s Xbox, Sony’s Playstation, Hulu, HBO, and Applebee’s.

The company is hoping that its rewards program will prove a hit among new and prospective users – and thus drive volumes up even higher in the near future.

Brendan Eich, co-founder and CEO of operator Brave Software, said, in a statement,

“The relationship between consumers and advertisers on the web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy. This partnership with the TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.”

Brave users can redeem their BAT tokens and spend them on TAP Network partner services after verifying their wallets with dedicated Uphold accounts.

The network also allows users to make charity donations, contributing to organizations such as the Red Cross, Habitat for Humanity, the World Wildlife Fund and over 1,000 others.

Brave says it has 12 million monthly active users, and states that those using its platform can earn BAT by viewing advertising and taking 70% of the revenue share.