Worldwide Google searches for “crypto” are hovering near a one-year low as 2025 draws to a close, while US search interest has fallen to its lowest level of the year — a sign of subdued retail attention following months of market turbulence.
Google Trends data shows global search interest for “crypto” at 26 on a 0–100 scale, just above the yearly low of 24, after retail interest collapsed during April’s tariff-driven market sell-off and failed to recover after October’s flash crash.
Worldwide search volume collapsed during the crypto market crash in April, due to US President Donald Trump’s sweeping tariff policy. US Google search volumes for “crypto” followed the same pattern but fell to a 1-year low of 26 on Monday. Crypto commentator Mario Nawfal said:
“There is close to no retail interest in crypto right now. Do we need to start pumping the dino coins again to get retail to come back? After the Trump-Melania memecoin drama, it seems that retail lost a lot of faith in the space.
“None of my normie friends or family ask me anything about crypto anymore,” he added, highlighting the sentiment among retail traders following the price implosion of memecoins from the Trump family, which have declined by over 90% in value from their highs.
The low search volumes reflect low retail investor sentiment about the state of the crypto market, which is still reeling from the effects of a flash crash in October, characterized as one of the worst single-day crashes in crypto history.
Related: Crypto sentiment holds ‘extreme fear’ for 14th straight day
Crypto markets still in “fear” mode months later
October’s market crash caused nearly $20 billion in leveraged liquidations and some altcoins to decline by as much as 99% in a single day.
The crash also took BTC from an all-time high above $125,000 to a low of about $80,000 in November, and the price has continued to consolidate between $80,000-$90,000 since that time.
The Crypto Fear and Greed Index, an indicator tracking crypto market sentiment, hit a yearly low of 10 in November, indicating “extreme fear” among investors, according to CoinMarketCap.
Market sentiment has oscillated between “fear” and “extreme fear” since October’s crash and is at 28 at the time of this writing.
The Fear and Greed indicator still signals fear among investors, but also a slight improvement over the prevailing market sentiment over the last several months.
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