Question 1

What is Aura (AURA)?

Accepted Answer

Aura is a "culture coin" on Solana that bridges social media trends with blockchain expression. It was inspired by the viral "aura" meme—the social gesture of rating someone’s vibe on platforms like TikTok—and brings that cultural energy on-chain. Developed within the Solana ecosystem, Aura aims to create a new language of social interaction—transactions, meme creation, and community engagement—all rooted in shared cultural values.

The token also connects to the Aura Blockchain Consortium, a project backed by luxury brands such as LVMH, Prada, and Cartier. Originally aimed at supply chain transparency, this consortium provided a foundation for Aura’s broader blockchain capabilities.

Question 2

What is Aura (AURA) used for?

Accepted Answer

Aura is designed to integrate cultural and social mechanics directly into token utility:

- **Social interaction token**: Allows users to express approval or recognition by sending AURA, acting as a tokenised form of social energy.
- **Meme generator integration**: Enables minting of “+Aura” memes linking on‑chain identity with internet culture.
- **Community engagement**: Supports participation rewards through thread competitions and social media campaigns.
- **Cultural signalling**: Functions as a lifestyle currency, aligning with internet-native trends and identity.
- **Luxury verification**: Provides infrastructure for secure provenance tracking of luxury goods, useful for anti-counterfeiting and brand authenticity.

Question 3

Technical Architecture

Accepted Answer

- **Built on Solana**: Utilises Solana’s high throughput and low fees to support lightweight, frequent transactions.
- **Open-source blockchain layer**: Ensures transparency, immutability, and decentralised validation.
- **Token standard and minting**: Follows SPL token protocols, with disabled mint authority and liquidity managed through vault mechanisms.
- **API layer**: Includes tooling for meme creation and social interaction metrics, connecting off-chain actions to on-chain effects.

Question 4

Who created Aura (AURA)?

Accepted Answer

The infrastructure behind Aura was initiated by the Aura Blockchain Consortium, led by Hari Ravichandran and supported by luxury brands such as LVMH and Prada. The current meme-driven token and cultural mechanics were developed independently within the Solana ecosystem, combining blockchain tools with viral internet dynamics.