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Google to Restrict Crypto Ads in EU to MiCA-Licensed Firms
Crypto exchanges and wallet apps must meet EU's MiCA licensing rules to advertise in Google's platforms in 27 countries.
Abr 14, 2025, 3:05 p.m. Isinalin ng AI
What to know:
- Google announced advertisers must hold a MiCA license and pass its certification to run crypto ads in the EU on its platforms.
- The move adds to the regulatory pressure as crypto firms prepare for full MiCA rollout.
- Several exchanges including OKX, Bitpanda, and MoonPay are already MiCA compliant.
Search giant Google will only allow cryptocurrency exchanges and software wallets to advertise in the European Union if they hold a license under the EU’s Markets in Crypto-Assets (MiCA) regulation, starting April 23, the company announced Monday.
Google said advertisers must now obtain a certification from the company and demonstrate they are registered as a Crypto-Asset Service Provider (CASP) under MiCA. The company also requires advertisers to comply with any additional country-specific legal obligations.
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MiCA which covers all 27 EU member states, marks a shift away from the patchwork of national licensing regimes that currently govern crypto ads in some regions.
For crypto platforms already advertising in France, Germany and Finland under local rules, Google has carved out a temporary reprieve. Those national licenses will remain valid until mid-to-late 2025, aligning with each country’s MiCA transition period.
The tech giant said accounts will not be suspended immediately for non-compliance. Instead, it will issue a warning at least seven days before any enforcement action.
Currently several cryptocurrency exchanges have secured a MiCA license, including OKX, Crypto.com, Bitpanda, Boerse Stuttgart Digital, eToro and others.
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U.S. Senate's Crypto Market Structure Bill Gets Messy as Calendar Weighs Down
The White House has shut down proposals, and lawmakers are circulating the Democrats' asks in what had been a close negotiation, revealing 11th-hour pressure.
Ano ang dapat malaman:
- Democrats shared a response to Republicans outlining their continuing priorities for a crypto market structure bill, which they said was intended to "reach an agreement and proceed towards a mark-up."
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