Share this article
Google to Restrict Crypto Ads in EU to MiCA-Licensed Firms
Crypto exchanges and wallet apps must meet EU's MiCA licensing rules to advertise in Google's platforms in 27 countries.
Apr 14, 2025, 3:05 p.m.
Make us preferred on Google
What to know:
- Google announced advertisers must hold a MiCA license and pass its certification to run crypto ads in the EU on its platforms.
- The move adds to the regulatory pressure as crypto firms prepare for full MiCA rollout.
- Several exchanges including OKX, Bitpanda, and MoonPay are already MiCA compliant.
Search giant Google will only allow cryptocurrency exchanges and software wallets to advertise in the European Union if they hold a license under the EU’s Markets in Crypto-Assets (MiCA) regulation, starting April 23, the company announced Monday.
Google said advertisers must now obtain a certification from the company and demonstrate they are registered as a Crypto-Asset Service Provider (CASP) under MiCA. The company also requires advertisers to comply with any additional country-specific legal obligations.
STORY CONTINUES BELOW
MiCA which covers all 27 EU member states, marks a shift away from the patchwork of national licensing regimes that currently govern crypto ads in some regions.
For crypto platforms already advertising in France, Germany and Finland under local rules, Google has carved out a temporary reprieve. Those national licenses will remain valid until mid-to-late 2025, aligning with each country’s MiCA transition period.
The tech giant said accounts will not be suspended immediately for non-compliance. Instead, it will issue a warning at least seven days before any enforcement action.
Currently several cryptocurrency exchanges have secured a MiCA license, including OKX, Crypto.com, Bitpanda, Boerse Stuttgart Digital, eToro and others.
Sizin için daha fazlası
Sizin için daha fazlası
Crypto group counters Wall Street bankers with its own stablecoin principles for bill
After the bankers shared a document at the White House demanding a total ban on stablecoin yield, the crypto side answers that it needs some stablecoin rewards.
Bilinmesi gerekenler:
- The U.S. Senate's crypto market structure bill has been waylaid by a dispute over something that's not related to market structure: yield on stablecoins.
- The Digital Chamber is offering a response to a position paper circulated earlier this week by bankers who oppose stablecoin yield.
- The crypto group's own principles documents argues that certain rewards are needed on stablecoin acvitity, but that the industry doesn't need to pursue products that directly threaten bank deposits business.
Top Stories
