Share this article

The Market Reacts to Square’s $50M Bitcoin Buy

Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.

Updated Sep 14, 2021, 10:06 a.m. Published Oct 8, 2020, 4:16 p.m.
Breakdown 10.8

Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple PodcastsSpotifyPocketcastsGoogle PodcastsCastboxStitcherRadioPublicaiHeartRadio or RSS.

This episode is sponsored by Crypto.comNexo.io and Elliptic.

A special breaking edition of The Breakdown follows the market’s reaction to Square’s surprise $50 million bitcoin investment.

NLW breaks down the foundations for the investment, including:

  • 2020’s alignment between the bitcoin narrative and structural economic realities
  • An increase in bitcoin’s perceived resilience
  • The precedent set by MicroStrategy

He also discusses the market’s reaction, from the (potential) connection to Coinbase’s “apolitical” stance from last week to the notion of Square intentionally setting a framework others can follow.

See also: Square Puts 1% of Total Assets in Bitcoin in Surprise $50M Investment

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple PodcastsSpotifyPocketcastsGoogle PodcastsCastboxStitcherRadioPublicaiHeartRadio or RSS.

Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.

More For You

Protocol Research: GoPlus Security

GP Basic Image

What to know:

  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

More For You

Latest bitcoin bull turns bear, Fidelity director warns of year-long crypto winter

Bear overlooking woodland (Pixabay)

Fidelity’s global macro director, Jurien Timmer, has called the end of the latest bitcoin bull run, while highlighting gold’s continued bull market strength.

What to know:

  • Fidelity’s global macro director, Jurien Timmer says bitcoin’s October peak near $125,000 aligns closely with prior four year cycles in both price and time.
  • Timmer suggests 2026 could be a “year off,” for bitcoin with key support seen between $65,000 and $75,000.
  • Timmer contrasts bitcoin’s recent weakness with gold’s strong 2025 performance, noting gold is behaving as expected in a bull market by holding onto most of its gains during its latest correction.