The Market Reacts to Square’s $50M Bitcoin Buy
Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.

Reactions from Bitcoin Twitter and beyond as Square puts 1% of its treasury assets into bitcoin.
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
This episode is sponsored by Crypto.com, Nexo.io and Elliptic.
A special breaking edition of The Breakdown follows the market’s reaction to Square’s surprise $50 million bitcoin investment.
NLW breaks down the foundations for the investment, including:
- 2020’s alignment between the bitcoin narrative and structural economic realities
- An increase in bitcoin’s perceived resilience
- The precedent set by MicroStrategy
He also discusses the market’s reaction, from the (potential) connection to Coinbase’s “apolitical” stance from last week to the notion of Square intentionally setting a framework others can follow.
See also: Square Puts 1% of Total Assets in Bitcoin in Surprise $50M Investment
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.
More For You
Protocol Research: GoPlus Security

What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Bitcoin Plunges Below $90K as AI Worries Drag Nasdaq, Crypto Stocks Down

Chipmaker Broadcom's 10% slide weighs on the market as Chicago Fed's Goolsbee signals more cuts than the median for 2026.
What to know:
- Bitcoin drops below $90,000 as ongoing AI related jitters weighed on U.S. stock market indices.
- Broadcom shares fell 10% on Friday after earnings outlook disappointed investors' high expectations.
- Chicago Fed President Austan Goolsbee, who opposed a rate cut in December, said he is projecting more interest rate cuts in 2026 than the current median outlook.










