Share this article
Coinbase Acquires Crypto Wallet Firm BRD for Undisclosed Amount
The price of BRD’s utility token rocketed about 500% following the announcement of the deal.
Updated May 11, 2023, 7:08 p.m. Published Nov 24, 2021, 8:44 p.m.
Coinbase, the largest U.S. cryptocurrency exchange, has acquired crypto wallet firm BRD, according to Coinbase, which did not disclose the terms of the deal.
“BRD’s unique expertise in self-custody crypto wallets, will be invaluable in our goal of enabling more people to safely and securely access the decentralized world of crypto,” a Coinbase spokesperson told CoinDesk on Wednesday. “We’ll be sharing more information in the coming months about how BRD and Wallet teams will unite.”
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Launched in 2014 with a focus on decentralization, security and customer-controlled funds, BRD now has over 10 million global customers, according to a website post from co-founders Adam Traidman and Aaron Voisine. The duo said that BRD wallet customers will be able to continue to transact normally, though users will eventually “have an optional migration path to self custody with Coinbase Wallet, which will include a special gift.”
In a Twitter post announcing the acquisition, Coinbase Wallet noted that “we’re excited to be doubling down on our investment in self-custody and Web 3 in pursuit of increasing economic freedom in the world.”
The price of BRD’s utility token, Bread (BRD), rocketed about 500% from $0.16 to about $0.96 on Wednesday following the announcement of the acquisition, according to CoinMarketCap.
Read more: Coinbase Wallet Users Now Have a Standalone Browser Extension
UPDATE: (Nov. 24, 22:02 UTC): Updated with the price movement in BRD’s utility token.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
From Wall Street to the World Cup: How Football Became Crypto’s Biggest Gateway Drug
As institutions are laying the groundwork for wider crypto adoption from the top down, it’s being met by rising interest from football fans from the ground up.
Top Stories
