Share this article
Coinbase Wallet Becomes ‘Base App’ in Major Rebrand
The company is introducing a suite of consumer and developer tools that expands the Base App's scope far beyond its origins as an Ethereum layer-2 blockchain.
Updated Jul 17, 2025, 3:54 p.m. Published Jul 16, 2025, 11:00 p.m.
Make us preferred on Google
What to know:
- Coinbase has unveiled a sweeping rebrand and technological overhaul of its Base ecosystem, introducing a new suite of consumer and developer tools that expands its scope far beyond its origins as an Ethereum layer-2 blockchain.
- At the heart of the announcement is the transformation of Coinbase Wallet into the “Base App” — an all-in-one platform designed to merge finance, messaging, content creation, and decentralized applications under a single roof.
- Base’s rebrand also includes performance upgrades to the layer-2 network. Base Chain, previously just “Base,” will have block times drop from 2 seconds to 200 milliseconds — which should improve the user experience.
- Coinbase is also introducing Base Account and Base Pay to round out the product suite.
Crypto exchange Coinbase (COIN) has unveiled a sweeping rebrand and technological overhaul of its Base ecosystem, introducing a new suite of consumer and developer tools that expands its scope far beyond its origins as an Ethereum layer-2 blockchain.
STORY CONTINUES BELOW
At the heart of the announcement is the transformation of Coinbase Wallet into the “Base App” — an all-in-one platform designed to merge finance, messaging, content creation, and decentralized applications under a single roof.
“Base is evolving to be more than a chain,” the company said in a blog post shared with CoinDesk.
The Base App aims to be a Web3-native alternative combining trading, payments, social networking, messaging, and mini apps in a decentralized environment. Built atop protocols such as Farcaster (for social) and XMTP (for chat), Base App users will be able to post content, chat with friends, send USDC with tap-to-pay, and earn rewards directly through their activity. In addition, the Base App will introduce a mini app ecosystem, with embedded applications that users can discover and interact with directly in their feed.
Those that have the Coinbase Wallet application in their phones will automatically have it switched to the Base app in the next few hours.
Base’s rebrand also includes performance upgrades to the layer-2 network. Base Chain, previously just “Base,” will have block times drop from 2 seconds to 200 milliseconds — which should improve the user experience.
As the Base ecosystem grows, Coinbase is also introducing Base Account and Base Pay to round out the product suite.
Base Account acts as a cross-chain identity and smart wallet that automatically provisions upon signup. Users can now “Sign in with Base” across compatible dapps, taking their identity with them.
Base Pay introduces a streamlined USDC checkout flow, with integrations already live on Shopify. Coinbase says the payment system allows instant, fee-free transfers in USDC and will soon include 1% cashback incentives for U.S. customers.
With this new direction, Coinbase is positioning Base as more than an Ethereum scaling solution.
“This isn’t something we’re building alone. It’s being shaped by thousands of developers, creators, and communities building on Base every day,” the team wrote in a press release.
Read more: With $25M Boost from Coinbase, Crypto Sector's Fairshake PAC Has $141M for Elections
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
More For You
AI-powered agents dominate the EasyA x Consensus Hong Kong hackathon
Winning projects like FoundrAI demonstrate how generative AI is allowing developers to build market-ready products in just 48 hours.
What to know:
- At the EasyA x Consensus Hong Kong 2026 hackathon, nearly 1,000 developers shifted focus from back-end infrastructure to user-facing applications, underscoring what organizers called the "Year of the Application Layer."
- Winning projects emphasized automation, security and risk management, with tools like FoundrAI's autonomous "startup in a box," SentinelFi's real-time scam detection and PumpStop's non-custodial, risk-focused trading layer.
- The hackathon's growing prominence on the main show floor and the emphasis on seamless UX, including passkey logins, reflect a broader industry push to attract the next wave of retail users despite a weak macro environment.
Top Stories
