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NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal
Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.
Updated May 9, 2023, 3:20 a.m. Published Jun 17, 2021, 6:02 p.m.
NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.
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- The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the ,” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin is also included.
- Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
- The driver is the latest pro athlete taking sponsorship deals in crypto.
- This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
- It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.
Read more: Jack Dorsey’s Cash App Sponsors NASCAR Driver Bubba Wallace
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- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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