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No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
Updated May 9, 2023, 3:17 a.m. Published Mar 31, 2021, 5:58 p.m.
Fast-casual restaurant Chipotle Mexican Grill (NYSE: CMG) said it will be giving away $100,000 in free burritos and $100,000 in bitcoin in honor of National Burrito Day on April 1.
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In an announcement, the restaurant said it has teamed up with former Ripple Labs CTO Stefan Thomas to launch a new interactive game called "Burritos or Bitcoin."
The game has been inspired by Thomas, who famously lost the password to his hard drive that now has $387 million worth of bitcoin stored on it.
Players will carry out a mock "chiptocurrency" rescue mission and crack the code of a digital wallet. The contestants will guess a valid six-digit code 10 times for a chance to win a free burrito or bitcoin on this website: burritosorbitcoin.com.
Chipotle said 10,000 players will win a free burrito, 50 players will win $500 in bitcoin and three players will win $25,000 in bitcoin.
#bitcoin anyone?
— Chipotle (@ChipotleTweets) March 30, 2021
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," said Chris Brandt, Chipotle’s chief marketing officer.
Read more: Taco Bell Just Sold a Collection of 5 Fast-Food-Themed NFTs
Chipotle isn’t the first Tex-Mex chain to offer a cheeky take on the current crypto bull run. Taco Bell sold a set of taco-themed non-fungible tokens (NFTs) earlier this month.
The news was first teased on Twitter yesterday, with some dimwitted observers suspecting it was all a ruse.
As for today’s Crypto Twitter fascination: a bitcoin-themed tweet from the Teletubbies account.
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