Crypto.com
LA’s Iconic Staples Center to Be Renamed Crypto.com Arena
The naming deal is one of the biggest in sports history, according to the L.A. Times.
LA’s Iconic Staples Center to Be Renamed Crypto.com Arena
The iconic Staples Center arena in Los Angeles will be renamed Crypto.com Arena on Christmas Day. Singapore-based crypto exchange Crypto.com bought the naming rights for 20 years for $700 million, making it one of the biggest naming deals in sports history.
Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals
Crypto exchanges FTX and Crypto.com have invested over $1 billion in sports sponsorships in the past year. Here are the 10 largest deals to date.
Crypto.com Looks to Cash In on Bull Market With $100M Advertising Campaign
The ad, “Fortune Favors the Brave,” stars actor Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister.
Crypto.com Launching $100M Global Advertising Campaign Featuring Matt Damon
Crypto exchange Crypto.com is embarking on a $100 million global advertising campaign. Entitled “Fortune Favors the Brave," the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister. "The Hash" squad discusses the firm's latest attempts to capture crypto's bull market momentum and establish the brand in front of a wider mainstream audience.
76ers Become Second NBA Team to Ink Crypto Ad Patch Deal
The Philadelphia team will sport the Crypto.com logo on its jerseys starting this season.
Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com
The Philadelphia 76ers of the National Basketball Association (NBA) announced Wednesday that Crypto.com's logo would be emblazoned on all team uniforms starting this season. The Sixers join the Portland Trail Blazers, which inked a deal with crypto e-commerce site StormX earlier this year. 76ers President Chris Heck shares insights into the partnership, including its connection to NBA Top Shot's NFT deal, its players' involvement in the process, and the potential impact of crypto on sports.
Crypto.com Signs $15M Esports Partnership With Fnatic
The five-year partnership is Crypto.com’s first in the esports space.
Soccer Powerhouse Paris Saint-Germain Names Crypto.com as Cryptocurrency Partner
The exchange will pay a large part of its sponsorship fee with its CRO token.
