Share this article
Crypto Super Bowl Advertising Will Be Absent This Year
It's a notable change from last year's National Football League championship, where crypto ads were so prevalent the event was dubbed the "Crypto Bowl."
By Helene Braun
Updated Mar 8, 2024, 4:44 p.m. Published Feb 7, 2023, 3:55 p.m.
CORRECTION (Feb. 7, 2023 16:35 UTC): This report originally said the Fox network had banned crypto ads.
There will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday, according to broadcaster Fox Sports.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Two crypto companies had commercials "booked and done" and two others were "on the 1-yard line," Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said.
Last year's Super Bowl was so overrun with crypto ads – including from Coinbase, Crypto.com and FTX – that it became known as the "Crypto Bowl." Following a year of crypto price collapses and a wave of industry bankruptcies, plus with layoffs rather than expansion the norm, this year's event will see no such advertising.
The National Football League's Super Bowl championship game is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies spent a combined $54 million on Super Bowl ads, according to MediaRadar.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Crypto Firm Tether Says It Wants to Take Over Italian Football Club Juventus
The issuer behind the most popular stablecoin said that if the bid succeeds, it prepares to invest $1 billion in the football club.
What to know:
- Tether said it aims to take over popular Italian football club Juventus FC.
- The firm proposed to acquire Exor's 65.4% stake in an all-cash offer, and intends to make a public offer for the rest of the shares.
- Tether reported net profits exceeding $10 billion this year, while its flagship token USDT is the world's dominant stablecoin with a $186 billion market capitalization.
Top Stories
