Bu makaleyi paylaş
Winklevoss-Led Gemini Behind Bitcoin White Paper Excerpts on NYC Billboard
The crypto exchange inked a three-year deal for digital signage that was previously home to CNN.
Yazan Eli Tan
If you’ve walked by Columbus Circle in Manhattan this week, just south of Central Park on 57th Street in New York City, you may have noticed a mysterious billboard displaying individual words and phrases such as “electronic,” “a solution” and “are lost” with little explanation.
Crypto exchange Gemini has revealed itself to be behind the billboard, pulling the phrases from Satoshi Nakamoto’s Bitcoin white paper in honor of its 13th anniversary on Saturday.
STORY CONTINUES BELOW
Başka bir hikayeyi kaçırmayın.Bugün Crypto Daybook Americas Bültenine abone olun. Tüm bültenleri gör
Gemini told CoinDesk it has rented the billboard, which was previously home to the CNN logo, for a three-year period, Gemini’s longest-ever out-of-home ad buy.
The exchange, co-founded by Cameron and Tyler Winklevoss, has also turned each of the 105 phrases displayed on its new ad space into non-fungible tokens (NFT), and is selling them in an auction through Gemini-owned Nifty Gateway that ends Saturday.
Gemini declined to provide the purchase price for the ad space, though the ad comes as crypto exchanges ramp up their marketing efforts. Competing exchange FTX has spent lavishly on sports-related branding tie-ups with the National Basketball Association’s Miami Heat and Major League Baseball.
Elsewhere in New York, Tezos bought a prominent slice of the Mets baseball team’s centerfield scoreboard at Citi Field in Flushing, Queens.
Sizin için daha fazlası
Bilinmesi gerekenler:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Sizin için daha fazlası
Nasdaq, home of Coinbase, Strategy stocks, seeks 23-hour trading amid investor demand
Crypto's 24/7 trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
Bilinmesi gerekenler:
- Nasdaq plans to expand stock and exchange-traded product trading to 23 hours a day, five days a week, according to a filing.
- The move follows similar initiatives by the New York Stock Exchange and reflects growing global demand for extended market access.
- Always-on cryptocurrency trading has influenced investor expectations, with Nasdaq acknowledging that many of its clients are already active overnight.
Top Stories
