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Justin Sun says 'keep going' on Tron Inc's TRX buys as the token outperforms bitcoin
TRX has outperformed much of the crypto market this year, slipping only about 1.3% versus bitcoin's nearly 19% decline.
Feb 5, 2026, 7:24 a.m.
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What to know:
- Tron Inc., a Nasdaq-listed firm focused on blockchain-integrated treasury strategies, bought 175,507 TRX tokens for about $49,000, raising its holdings to 679.9 million TRX worth roughly $540 million.
- Justin Sun publicly endorsed Tron Inc.'s strategy of accumulating TRX as a core treasury asset, signaling continued dip-buying to enhance long-term shareholder value.
- TRX has outperformed much of the crypto market this year, slipping only about 1.3% versus bitcoin's nearly 19% decline.
Crypto billionaire Justin Sun endorsed Tron Inc.'s strategy of stacking the TRX token, which has recently outperformed bitcoin , as a core treasury asset, spotlighting their latest dip buy with a simple "keep going" on X.
The Nasdaq-listed Tron Inc. announced that it acquired 175,507 TRX tokens on Wednesday at an average price of $0.28, for a fresh investment of just over $49,000 in the Tron blockchain's native token. The latest purchase boosted its TRX stash to 679.9 million tokens ($540 million).
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The company plans to further grow its TRX holdings to enhance long-term shareholder value.
Tron Inc. — formed via a reverse merger between SRM Entertainment and a Tron-related entity — is a publicly listed firm focused on blockchain-integrated treasury strategies and holding a significant amount of TRX tokens. The company is modeled on Nasdaq-listed Strategy, which pioneered the digital asset treasury narrative by starting to accumulate Bitcoin as a reserve asset in August 2020.
The nod from Sun reinforces steady accumulation amid market dips. TRX's price peaked near 45 cents in 2024 and has since pulled back to 28 cents. But lately, it has been relatively resilient, down just 1.3% this year versus the market leader, bitcoin, which is down nearly 19%, according to CoinDesk data.
TRX's relative outperformance amid broader crypto weakness has led some analysts to view it as a defensive haven asset.
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
