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NFT Marketplace Magic Eden Buys Trading App Slingshot
Magic Eden wants to broaden its offering beyond NFTs and streamline crypto trading across multiple blockchains.
Updated Apr 10, 2025, 5:55 p.m. Published Apr 10, 2025, 6:12 a.m.
What to know:
- Magic Eden has acquired Slingshot, a trading app, to expand its NFT marketplace capabilities across all blockchain protocols.
- The acquisition aims to simplify crypto trading by eliminating the need for wallet setups and bridging assets, enhancing user experience.
- Magic Eden plans to integrate Slingshot's technology to offer more fiat-to-crypto options and AI-assisted trading tools.
Non-fungible token (NFT) marketplace Magic Eden has acquired Slingshot, a trading app that allows users to see their crypto balance across multiple protocols.
Slingshot allows users to trade tokens from a single universal USDC balance, removing hurdles like wallet setup, bridging assets across chains, and juggling gas fees, thus expanding Magic Eden well past Solana to every chain, including bitcoin.
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“This acquisition is a major step forward in advancing the Magic Eden vision, which is to provide users worldwide with a seamless and safe way to buy and sell crypto and digital assets across all chains,” Jack Lu, CEO and Co-Founder of Magic Eden said in a blog post.
“Pairing Slingshot’s team of product visionaries with Magic Eden’s best-in-class marketing and scaling capabilities accelerates our ability to have an impact on the future of crypto.”
Magic Eden says the Slingshot acquisition will bolster its plans to offer more fiat-to-crypto onramps through platforms like Apple Pay and Venmo, and introduce AI-assisted tools for easier token discovery and trading.
Magic Eden itself generated $75 million in NFT marketplace revenue in 2024, according to a post on X by Lu. Lu said that incorporating Slingshot’s abstraction tech positions it to effectively compete against centralized crypto exchanges.
At the same time, this comes as the NFT market continues to contract. A report from DappRadar shows that in 2024, NFT trading volumes fell by 19% despite a broad market bull run. More recently, the NFT marketplace X2Y2 said its closing its virtual doors citing declining trading volume.
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