Share this article

Q1 2021: Institutional Growth Slows Down, Retail Ramps Up

The institutional investment that drove crypto markets in late 2020 is starting to slow down, but retail activity is on the rise.

Updated Sep 14, 2021, 12:37 p.m. Published Apr 6, 2021, 10:03 p.m.
jwp-player-placeholder

The "Quarterly Review 2021" by CoinDesk Research looks at driving trends in crypto markets, focusing on Bitcoin, Ethereum, stablecoins, NFTs, DeFi and more.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

While the industry growth of Q4 2020 was driven largely by institutional participation in the asset markets and infrastructure, Q1 2021 told a more nuanced story. Activity from institutional investors seems to be slowing down but they are still key, and several of the quarter’s milestones point to that continuing for the next few months at least. However, certain metrics show that interest from retail investors and traders is picking up, bringing in new flows and investment patterns.

Let’s look at some of the details:

Market milestones

btc-market-cap

First, bitcoin’s market cap crossed $1 trillion in Q1. This is significant in that many institutional investors will not even consider an asset group until it is of sufficient size to merit the attention, and $1 trillion is a strong psychological level. So, institutional investors are more likely to dedicate resources to investigating and learning about bitcoin than they were in 2020.

Exchange volumes tell a story

btc-exchange-growth

They’re not doing so en masse just yet, though. The surge in trading volume from exchanges the institutions would typically use (LMAX Digital, Coinbase and others) trailed off in Q1, with declines across most.

Open interest growth points to increasing leverage

btc-futures-volumes-and-oi

BTC futures trading volumes was more or less flat in Q1, with occasional spikes. Open interest, however, continued to grow, pointing to increasing leverage which can be taken as a sign of increasing trading (rather than investing) activity.

CME overtaken

btc-cme

It can also be seen in the shifting ranking of the Chicago Mercantile Exchange in terms of open interest (OI). In January, it reached position #1, with the highest OI in the market. Its OI has continued to grow, but more retail-focused exchanges with higher leverage such as Binance and Bybit have since accelerated and overtaken it.

Spot vs. futures volumes

btc-spot-vs-futures

Another metric backing this up is the ratio of spot to futures volumes. Institutional and long-term investors tend to favor spot exchanges, so when this ratio starts to decline, it can be taken as another point of evidence that traders are starting to account for more market activity.

Transaction growth trails off

btc-transaction-growth

Moving to on-chain data, the Q4 surge in transaction count and total value transferred on the Bitcoin blockchain trailed off in Q1, hinting at greater holding behavior. The growth in average transaction size in USD leveled off, even in the face of continued price increases, indicating more small-holder participation.

Small investors pick up activity

btc-addresses-2

The increased participation of small investors can also be seen in the growth in bitcoin addresses. The number of non-zero addresses continued to soar in Q1, while those holding over 1,000 BTC fell, showing that the bulk of the growth was from small holdings. The number of active addresses (those sending and/or receiving in any given day) held relatively constant over the quarter, hinting that most of the new entrants are buying to hold.

Velocity continues to slow

btc-onchain-velocity

The tendency to hold bitcoin rather than trade or transact is also seen in the resumed decline of bitcoin’s velocity, defined as the trailing 12-month transaction volume divided by the current supply.

More For You

KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market

16:9 Image

KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.

What to know:

  • KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
  • This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
  • Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
  • Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
  • Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.

More For You

Bitcoin’s weakness versus gold and equities puts quantum computing fears back in focus

Quantum Computing Optics (Ben Wicks/Unsplash, modified by CoinDesk)

Some investors have revived concerns that quantum computing could threaten bitcoin, but analysts and developers say recent price weakness reflects market structure.

What to know:

  • Bitcoin’s recent price stagnation has sparked a renewed debate over quantum-computing risks, with investor Nic Carter arguing that quantum fears are already shaping market behavior.
  • On-chain analysts and prominent investors counter that the slowdown is better explained by large holders taking profits and increased supply hitting the market around the $100,000 level.
  • Most bitcoin developers still view quantum attacks as a distant, manageable threat, noting that proposed upgrades like BIP-360 provide a path to quantum-resistant security and are unlikely to explain short-term price moves.